Wal-Mart Buys Kosmix: Crowd Gasps

by Lori · 2 comments

For most of us, when a Wal-Mart moves to town we shrug. But for others, the mere presence of the super retailer is cause enough for them to put the house up for sale, pack the kids and the dog and move away. Today Wal-Mart announced it is buying Kosmix, a type of social media analytics firm. That’s right, Wal-Mart is venturing into social media….

Kosmix is the developer of Tweetbeat Firsthand, a plug-in that scans the Internet for references to prominent people or organizations that have Twitter accounts and then provides readers of those pages with their latest tweets. The company is being acquired by Wal-Mart but, surprisingly to some social media tech aficionados, Tweetbeat Firsthand appears to be almost an afterthought – at least in terms of a social marketing application for the company.

Rather, Wal-mart is acquiring social media company Kosmix for its analytical expertise to be used in the newly-formed formed @WalmartLabs unit. It will be the bedrock of the company’s plan to integrate its bricks and mortar nd e-commerce operations. “We are expanding our capabilities in today’s rapidly growing social commerce environment,” said Eduardo Castro-Wright, Wal-Mart’s vice chairman. “Social networking and mobile applications are increasingly becoming a part of our customers’ day-to-day lives globally, influencing how they think about shopping, both online and in retail stores.

Click here to read the entire article.

Book Cover Test

How much money are you losing because of poor website design?

Conversions are where websites pay off. You must see your site as your laboratory! If you're a blogger might want to gain more subscribers. If you run an ecommerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take your job is to make it easy. Help them help you. This free report is the marketing glue you need to fix your funnel.

{ 2 comments… read them below or add one }

Nicolas April 23, 2011 at 11:40 pm


Bravo, el pensamiento admirable


mikerosss April 25, 2011 at 10:22 pm

Great information! I’ve been looking for something like this for a while now. Thanks!


Cancel reply

Leave a Comment

Previous post:

Next post: