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Here’s a Proven Way to Find Paying Customers on Twitter

by Team Caffeine · 0 comments

Hot Leads Twitter

This is a guest post by Matt Carter of MGX Mindshare.

Like most business owners, you probably spend a ton of time thinking about how to bring new customers.

Today, I’m going to show you how you can “listen” on Twitter to find potential customers and turn them into paying customers.

Let’s go!

Why should you “listen” on Twitter?

Twitter is a giant public forum people use to have online conversations. People use Twitter to talk about all kinds of things. As a business owner, you can listen to those conversations to find people that are looking to buy something.

When you’re social media listening, you’re on the look-out for tweets like these:

 

 

 

Social media “listening” is where you listen in on these conversations to find potential customers. Over time, you build a  “portfolio” of effective search terms so that you can find people looking for your products or services (in a moment, I’ll give you a sneak peek into the my search portfolio).

What terms should you search for on Twitter?

You should search for:

People asking questions that your regular customers might ask. These people are usually “just browsing” right now, gathering information before they make a decision. They might be ready to buy now, or they could be a long way from buying. These aren’t hot leads, but they’re valuable nonetheless. Here are some examples:

  • Customers looking for wedding suits might ask about: “popular styles of wedding suits” (search for “wedding suits”)
  • Customers buying a motorcycle might ask: “what is the difference between a street bike and a cruiser?” (search for “street bike”, “cruiser”, “motorcycles” and variations of those)
  • Customers that want to buy sunglasses might ask: “what are polarized sunglasses?” (search for “polarized sunglasses” and even just “sunglasses”)
  • Customers who might buy a bird watching book might search for: “what kind of birds are native to Southern California?” (search for “what birds california” and related searches like “birds in wet climates”, etc.)

People searching for recommendations on products. These are the best types of tweets to search for, because they come from a person who is close to buying. Customers that are asking for product recommendations are qualifying themselves as warm leads. You know this because they’re not “just looking”, they intend to buy something. Catch them quick so you can make some money!

Here are a couple variations of terms I’ve found when looking for recommendations:

  • “anyone <specific product/service>”
  • “recommend <specific product/service>”
  • “need <specific product/service>”
  • “where <specific product/service>”
  • “where buy <specific product/service>”
  • “find <specific product/service>”
  • “looking for <specific product/service>”
  • “tweeps <specific product/service>” (“tweeps” is a term used by many Twitter users when they ask a question publicly)
  • “<city> <specific product/service>”

Here’s what you do once you’ve found relevant tweets

Respond with value. If a tweet asks for a recommendation, reply with tweet something like “Hey @exampleuser – I hear what you’re saying, and we have exactly what you’re looking for – visit us at <example.com>!” Don’t use this for every single response you send out, however. Personalize every response, otherwise you’re just spamming.

Qualify the lead. Try to understand specifically what the user wants. Is it a product recommendation? Do they have question for customer service? Or something else?

Consider responding, even if they’re not in your city. Even if you don’t have the capability to sell to people in other cities, you should still respond to them. Maybe you won’t be able to sell to them, but just a few seconds of your time will mean that they get their question answered by a professional. It might cost you a bit of time, but  they could end up referring someone that you can sell to.

Be friendly and personal. Use the same courtesy and friendliness you use in your personal life when responding. Usually, people won’t mind if you say, “Excuse me, I couldn’t help but overhearing. I actually know something about this.” However, people do mind when you try and force or pressure them to buy something they don’t want or need.

Your social media listening will sometimes give you the opportunity to strike up a longer conversation. If you can’t sell your products or services, sell your helpful and friendly personality. If they do really like you, they’re more likely to remember you and come back to you the next time they need a service or product like the one you provide.

Every lead counts, so think of social media listening as something you do for a brief period everyday to uncover new qualified leads.

Happy listening!

Matt Carter is an Internet Marketer based in San Diego, CA. You can read his marketing blog at MGX Mindshare.

Lori R Taylor is the founder and executive editor of Social Caffeine. In 2009 she started her own direct response focused social media agency, REV Media Marketing LLC, coining the phrase given by her young son, “You bring the rain, we’ll make it pour.” Follow Lori on Twitter.

David is our acting editor. He’s British, but we don’t hold that against him.

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