Toyota Offers Owners Their Own Social Media Network

by Lori Taylor · 0 comments

social media marketingToyota is creating a sort of social media network for new owners which will link them to their cars, the company and other Toyota owners. Toyota, who suffered some serious PR damage in the past couple years, is working over time to clean up its image and prove it has owners in mind at all times. This ‘Toyota Friend’ network is meant to do just that. With the ‘Toyota Friend’ network, Toyota owners can chat with other Toyota owners, find out about special deals or savings, keep up with the company (and in case their brakes stop working on the highway) contact the company directly.

This is a great way to use the interest in social media among American consumers as a way to build trust with your customers.

Toyota Motor Co. (TMC) is launching a new social-media platform called “Toyota Friend,” essentially a network for Toyota customers that includes a real-time Internet connection to their vehicles, dealers and Toyota itself, and a social media platform connecting owners to each other and the company. The Toyota Friend, which represents collaboration between Toyota and, will be powered by Salesforce Chatter, a private social network.

Toyota Media Service (TMS) President Akio Toyoda said in a statement: “Social networking services are transforming human interaction and modes of communication. The automobile needs to evolve in step with that transformation. I am always calling for Toyota to make ever-better cars. The alliance that we announce today is an important step forward in achieving that goal.” and TMC will each make investments in TMS, which oversees TMC’s global cloud platform development. will invest ¥223 million and TMC will invest ¥442 million. Microsoft Corporation, which on April 6 announced a strategic partnership with TMC to build a global platform for next-generation telematics services, will invest ¥335 million.

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Lori Taylor


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