The ABCs of a Successful Facebook Page

by Team Caffeine · 0 comments

ABCHow can you make your Facebook Page stand out from the crowd?

We’ve put together a handy ABC guide of what works for your reference. Enjoy!

Attention Grabbing. Share posts that stand out from the crowd. Learn which post types turbocharge engagement, and focus on sharing these.

Branding. Does your Facebook page reflect your brand? From the content you share, do your fans get a good sense of your brand values? Does your brand have a distinctive voice? If you answered “no” to any of these questions, you need to get your act together.

Cover. Your cover is prime Facebook real estate, and the first thing potential fans will see when they visit your page. Does your cover express what your business is about, and give people a reason to hit Like? It’s worth hiring a pro designer for your cover, or at least heading over to Fiverr rather than doing it yourself.

Design The cover isn’t the only place where you need to strut your stuff. Every time you share anything on Facebook, you’re out in public, so make sure your content is suited and booted for the occasion. Don’t let down your brand with shoddy design.

Edgerank. Not all your fans see your Facebook posts. You knew that, right? Facebook decides who sees each post by giving posts an Edgerank. The better the Edgerank, the more people see it. Check out Facebook to find out how edgerank is calculated so you can get to work improving yours.

Funny. Funny is money because it makes people feel good and it gives them a reason to share. Unless you’re running a funeral parlor, you’ve got no excuse. Lighten up and give your fans a giggle!

Giving. Have you heard of the strategy of pre-eminence? It’s a marketing idea, and it states that the more you give away, the more you get in return. It wasn’t Jesus or any do-gooder that came up with that. It was a money-spinning marketer. So go ahead and share your best stuff on Facebook. Hold it back, and it will only gather dust.

Happy. A virtual smile is infectious, and it doesn’t cost you anything, but it can brighten your fans’ day. Keep your grumps in your personal life, please.

Insights. If you’ve got a Facebook Page, you’ve got access to Facebook Insights. They tell you if you’re shooting for the stars, or crashing down to earth. Get well acquainted with them. They show you if what you’re doing works.

Jazz. We once said Twitter is like a Jazz band – a steady backing band, plus a brilliant solo artist. Facebook’s pretty much the same. Schedule posts to create a steady backing, and then be online in person from time to time to show off your improvisation skills.

Kindness. Being online is no excuse for forgetting your manners. It’s totally okay to get into discussions and conversations on your page, but always remember there’s a human being at the other end. Plus, all your fans are watching everything you say. Sprinkle everything you say with a dash of kindness.

Likes. Sorry if we’re stating the obvious, but the more likes your page has, the better you’re doing. That is, unless you’ve paid for likes – which is a recipe for disengaged fans and a sluggish Edgerank.

Monitoring. Are you tracking your page stats? If not, you should be. If you’re not measuring success, you’ll never reach it. We show you how it’s done and what you should be looking out for here.

Name. Unless you’re a big brand, only a handful of people will know what your business does. As such, when people visit your Page, they should instantly get a sense of what you do from the name of your page. We’re Social Caffeine because we’re all about creating a buzz on social media.

Optimized. Just like websites, Facebook pages are indexed by Google. That means SEO principles apply just as much to the copy on your Facebook Page as it does to your website copy. Pay particular attention to brushing up the copy on your About Page (Want to know more about SEO? Check out our Short, Easy Introduction to SEO).

Plans. It’s a good idea to have an editorial schedule for your page. E.g. on Mondays you share an image, Tuesdays you ask a Question, Wednesdays is video day, etc. This lets your fans know what to expect, and keeps you on track for regular sharing.

Questions. If you do nothing else on your Facebook Page, ask questions. Questions pull your fans into conversation, and allow you to get an inside view on what your fans are thinking.

Regular Posts. The most successful pages are those who are consistent in their sharing. If you go quiet for a year, then suddenly blast your fans with updates, they’ll just ignore you or wonder who you are. Try to post at least one update everyday, even if it’s just to share an interesting article you’ve found.

Storytelling. On your Facebook Page, you’re sharing (and creating) your brand’s story. Make sure you’ve completed Milestones for your brand.

Targeted. Who are you trying to reach? The better you know your audience, the better you’ll be at striking to the heart with your message.

URL. Facebook lets you claim a custom URL for your Page. This is good for SEO, and means you can promote your Page in your print marketing. If you haven’t claimed your vanity URL yet, what are you waiting for? Choose with care, as once you’ve chosen your URL, you’re stuck with it.

Viral. Reach for the heavens, and even if you fail, you’ll have jumped higher than most people. When you’re creating content to share, aim to go viral. Most of what you share will just get a few likes, but when you hit the big time, you’ll be glad you kept trying.

Wisdom. As star of the silent screen Marlene Dietrich said: “I love quotations because it is a joy to find thoughts one might have, beautifully expressed with much authority by someone recognized wiser than oneself.” Facebook users love quotes too. Get sharing.

X-traordinary. Everyone has a Facebook Page these days. To mark yourself out as special, you have to be better than everyone else. Reply to every comment your fans leave. Share content that blows their mind. Don’t give up, even when the going’s tough.

You. You are the crucial ingredient in your Facebook page. Without your pizazz and personality, your Facebook Page would be bland and boring. Inject your unique energy, and your page will rapidly become a favorite with your fans.

Zeitgeist. What are people talking about today? Can you make it relevant to your brand? If so, get with the spirit of the times and jump on that bandwagon, baby.

Lori R Taylor is the founder and executive editor of Social Caffeine. In 2009 she started her own direct response focused social media agency, REV Media Marketing LLC, coining the phrase given by her young son, “You bring the rain, we’ll make it pour.” Follow Lori on Twitter.

David is our acting editor. He’s British, but we don’t hold that against him.

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