The 7 Stages Of Failing At Social Media

by Lori Taylor · 0 comments

social media consultant | Riding Social Media And What To Do When You FailSocial media marketing is just like riding a horse.  You fall off.  You get back up.  You fall off again.

The key to your success isn’t how many times you fall – it’s how fast you get back up.

But if you believe success is in proportion to amount of risk you are willing to take, then falling off is a great thing, right?  It means you tried.

So if you think you’re failing – congrats – you’ve arrived – welcome to the club!

Understanding the stages of social media marketing can really help you when you hit a barrier and aren’t sure if all the heart ache is worth it.

Stage 1: Fall off pony. Bounce. Laugh. Climb back on. Repeat.

When you start trying to use social media to promote your service or product it can be pretty overwhelming. In the beginning, you might find you fail more than you succeed. That’s ok.  Just get back up and get back on.  Try again.  Differently.

Stage 2: Fall off horse. Run after horse, cussing. Climb back on by shimmying up horse’s neck. Ride until sundown.

Sometimes a hater or two may shake your nerve.  But the good news is someone is listening besides your mom!  You are starting to gain traction. Get mad, keep it to yourself, and try harder.

Stage 3: Fall off horse. Use sleeve of shirt to stanch bleeding. Have friend help you get back on horse. Take two Advil and apply ice packs when you
get home. Ride next day.

Ok so you made it past just having traffic and now have a few customers.  You are starting to learn you can’t make everyone happy all the time. Just breathe. Be professional and take care of the customers you have, no matter how high maintenance they might be.  Beggars can’t be choosers, yet.  Pay attention to see if your product is the problem, or if you might have attracted the wrong clients.  But don’t give up.  (Wine helps too).

State 4: Fall off horse. Refuse advice to call ambulance; drive self to urgent care clinic. Entertain nursing staff with tales of previous daredevil stunts on horseback. Back to riding before cast comes off.

This is the stage when you know you’re doing the right thing.  What doesn’t kill you makes you stronger.  Take a break.  Unplug. Lament with your friends.  Then start again.

Stage 5: Fall off horse. Temporarily forget name of horse and name of husband. Flirt shamelessly with paramedics when they arrive. Spend week in
hospital while titanium pins are screwed in place. Start riding again before doctor gives official okay.

This is where you can go off track. Don’t forget your original purpose and mission. Button up.  Maintain focus and try something new to see how it works.  What do you have to lose?

Stage 6: Fall off horse. Fail to see any humor when hunky paramedic says, “You again?” Gain firsthand knowledge of advances in medical technology thanks to stint in ICU. Convince self that permanent limp isn’t that noticeable. Promise husband you’ll give up riding. One week later purchase older, slower, shorter horse.

Ok at this point – if you are still struggling, it might make sense to get a coach, a mentor or join a master mind. You have enough traction now to warrant it. Find someone to model, interview them, find out what they did when they were facing the roadblocks you are experiencing now.

Stage 7: Slip off horse. Relieved when artificial joints and implanted medical devices seem unaffected. Tell husband that scrapes and bruises are due to gardening accident. Pretend you don’t see husband roll his eyes and mutter as he walks away. Give apple to horse.

Listen to YOU.  Check in.  Don’t look for external affirmation.  Just know it’s not easy to be successful online.  Be kind to yourself.  You might even take this opportunity to open it up to your community. Ask them how you can help them.  You aren’t in a silo and sometimes your biggest challenges can be your biggest opportunities.

Trust me. Despite the difficulties, as long as you know what lies ahead and are prepared to work through what happens as it happens, remain authentic and transparent you will prevail.  If you need to do more market research or take another approach that’s fine!

Just don’t fall into the trap of “just in case” marketing, putting out fires and trying to be like Mastercard – everywhere at the same time.

Maintaining focus with discipline is key to your success.  But without passion and conviction for your mission – without purpose – it’s all pretty pointless in the first place.  So if you think you have what it takes to blog, create content and leverage the power of social media, just remember “Know who you are. Have integrity. And always show people you care.” Lori R Taylor

And keep a sense of humor. 🙂


Lori Taylor


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