Having spent the last 17 years using direct mail as a renewal and acquisition strategy, with acquisition rates as high as 7% at one point and renewal rates well over 30%, I’ve learned a thing or two about relevancy.

My brand experience comes with an exponent. I’ve worked with clients such as Nestle, Coca Cola, GMAC and Procter & Gamble. I like to tell myself I’ve have a bit of brand perspective. Truth is, I have enough perspective to give me a birds eye view.

Makes me wonder, why are these well “funded” national brands struggling to be relevant?

Sure, these brands are doing better than most, but is there really any doubt that they could do so much better? Read More