viral campaigns.

Ok,  I admit it, even I need some time off every now and again. So, during my Thanksgiving break, the amazing Sean Platt met with my One Click Society radio show guest, digital media entrepreneur, Matt Edelman to talk super heroes, super digital relationships and super new ideas:

I think the interesting thing about how the world
has changed is that human interaction is almost always now
predated by digital interaction. So, when you meet someone, if
you have had any communications with them before meeting them, I
would say the majority of the time, it’s not even by phone. And
you’ve likely researched that person or the company they’re
working with to learn much more about them than you ever would
have known 10 years ago, 15 years ago before meeting them. So,
there really is a different starting point in every personal
interaction than there ever used to be…..One of the biggest
challenges for media companies in the last decade has been
trying to keep consumers trained in the way that the media
companies always took for granted. That’s not something that has
worked out so well for the record industry, for example.

It’s been an enormous challenge for the film business. It’s
becoming perhaps an even greater challenge for the television
business. And then when you get into the news category or the
sports category, the media companies in those businesses
typically made money because they reached consumers almost
entirely through television, and they were paid in one of a
couple of different ways to do so. Now, if they don’t provide
that information for free to consumers, they’ll lose their
audience. So it really does depend on the category, and
consumers migrate to the lowest common denominator in terms of
barriers to get what they want.

Listen to Sean’s entire conversation with Matt at One Click Society on Positive World Radio Network just by clicking here.

Or download the complete transcript of his conversation with Matt Edelman by clicking here

When Jonathan Fields forgot about making money and started focusing on helping people, he succeeded beyond his wildest dreams.

Now he sits down with me as the host of One Click Society, to share what he has learned about life, hope and being successful at living…..

“…On September 10, 2001 in Hell’s Kitchen, Manhattan, I signed a lease for a floor in a building, not knowing, of course, what I was going to awaken to the next morning. And that was to be a yoga center, which was three blocks away from where I owned my home. I had a three month old baby and married. That was this incredible, seven-year adventure that started in the depths of the darkest hour in Manhattan. Launching a business. We literally launched a business into an eight million strong funeral. It was just a really weird, ethereal, horrifying time in Manhattan. But it turned into a business which was helping a lot of people. In turn, because we really tapped that and we really focused on the help side of it rather than the making money side, it blossomed into what it needed to. And seven years later, I sold that company and really started focusing in on the online world and on really diving a lot deeper into the marketing and also writing. I love writing. I signed my first book deal. I’m working on my second book. That has kind of brought me to where we are today.”

Don’t miss the rest of my interview with Jonathan Fields on my show One Click Society at Positive World Radio Network. He could call himself a social media guru, but he doesn’t. Click here to listen.

Click here to download the entire transcript of my conversation with Jonathan Fields

“If we treated our friends the way advertisers treated us, they’d punch us in the face.”

How can you build a virtual communication strategy that is relevant, engaging and is easy to share (be viral!) but doesn’t piss people off?

By AVOIDING 3 Popular Strategies.

1. The Rain Main Strategy
Posting multiple times in one day to the same link to your blog, landing page or product. The person you are talking to is the same person whether it’s offline or online.  The only difference is the medium!

2. The Sally Fields Strategy
Retweeting when someone RT’s you and gives you props. “You like me, you really like me”. Need I say more?

Don’t act surprised and shout to the world when someone finds you interesting. Test your headlines in your blogs and tweets and if you get mention?  Rinse and repeat. Read More