spam or slam

social media marketing|video marketingWho doesn’t love seeing the little guy win?

Even the big guys get inspired by surprising social media marketing wins by “the average joe”.

This story is awesome…

Some guy had an invention for bad breath. He presented to a group of college students and it was determined only 8% of people would be interested so he almost quit before he even got started.

Now pay attention – this is the good part…

Statistics without context mean NOTHING.

Pay attention to the numbers, respect them but then translate them to what it would mean to YOUR business.

Luckily, one brave student (maybe some would say he was too “dumb” to know better) raised his hand and said, “Yeah but 8% would still be millions of people…are you sure you don’t want to try? I’d be willing to help you.”

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Social Media Marketing | Funny Video Tips For BrandsYep – it’s official. Orange juice can be FUNNY.

I’m a big JustForLaughsTV fan this week. You should check out their other videos to get ideas for your next social media marketing campaign. So many to choose from!

This video definitely gets a grand slam for funny – now where’s the money?

For these guys it’s in the views for sure. Definitely a popular channel for high views and good potential for ad revenue but why stop there?

I can see value in almost everyone of their campaigns for big brands, local businesses, entrepreneurs – you name it. They should partner with an agency to match their videos up with someone who can financially benefit directly from the subject itself.

In this case – how great of a campaign could this be for Tropicana?

They could call it “Fresh Squeezed. Straight Out Of An Orange. No Pulp Allowed.”

The copy could be something like, “Dreaming of a day when you can cut open an orange and get a no pulp stream of orange juice? Well skip the manual labor and just buy our Fresh Squeezed Right Out Of An Orange.”

And then use a video like this to show people’s delight at watching the magic happen right before their eyes.

I also found this silly and pointless video – definitely spam – but it opened my mind to a great idea.

Tropicana or any drink manufacturer could do a video – what would you do if you woke up to find you [insert drink name] gone. Great for Starbucks right? Imagine waking up for your coffee to find it gone? Or milk? Or the last Coke or Pepsi

The opportunities for user generated content via promotions and contests is endless and a few brands have jumped on the bandwagon like Mountain Dew’s “Dewmocracy” contest challenging you to come up with the next flavor. Or just recently American Express had a great campaign to go on your dream vacation (although that campaign could definitely have been executed better at Facebook – more on that later).

Have you ever participated in a contest? If so, why and which one? Was it the prize that enticed you or just the chance at your 15 minutes of fame – I’m curious so leave a comment…

social media marketing | funny is moneyI stumbled upon a very funny “Good Night Mattress Prank” video from a mattress store on JustForLaugh’s you tube channel…

At first you aren’t sure what’s going on – is everyone in on it?

But watch to the end for the reaction from the customer – it all comes together brilliantly!

Shows like Candid Camera, America’s Funny Home Videos and Ashton Kutcher’s hip show called “Punkd” prove the model – funny is money.

So how can YOU use this for your business?

Is it that hard to grab a flip camera, get your hostess and a bus boy in on a harmless prank for a customer – perhaps comping their meal or a dessert for “playing” along?

I think of the scene from When Harry Met Sally as Sally demonstrates an orgasm to make a point and the other patron calmly says, “I’ll have what she’s having.” (yeah, me too!)

Perhaps putting your customer on the spot isn’t what you want to do. How about making them part of the joke. Have one of them order something crazy just to see what your waiter does. Or plant the customer to play a joke on your own wait staff and show your customers just how great your team is!

Would it really be that hard to pull off? Probably not.

It’s a matter of you wanting to and understanding that good fun videos shows YOUR personality to your customers and reminds them you are more than just a meal.

Building affinity and a sense of community offline is even more important than online. How can you stay top of mind to your customers without spending a gazillion on radio and TV? This would be one great way to start.

Do you own a spa or are you a hairdresser?

What about a small women’s clothing shop?

Even online businesses can get in on the fun by creatively focusing in on a problem solved by you.

Obviously trying to go to the top comedians at YouTube is a crap shoot – but finding local comedians who have a small audience in your market is a great place to start. Offer them trade of service and ask them to help you have a little bit of fun. You’d be surprised at how flexible some of these guys are and how much they enjoy spontaneity of a project, no matter how small.

Remember, “If Content is King, Context is Queen. Be relevant and extraordinary if you want to go viral.” Lori R Taylor.

Sometimes just having a little fun in a boring niche can be a great way to splash a bit of extraordinary into what is usually a rather boring approach. Even when material is supposed to be serious, it doesn’t mean you have to bore them to tears with mindless facts and statistics. Stand out by adding your voice and giving your opinion.

How could you be more interesting and engaging?

Watch this “Good Night Mattress Prank” video and let the ideas flow…how could you