As with everything concerning social media the exact time when you should post an update to get the highest level of interaction differs widely depending on which social media professional you ask.
Some social media professionals will tell that early in the morning, before people go to work, is a great time to post because social media users are checking their network before they walk out the door, so they have something to talk with co-workers about. Other social media professionals will tell you that the best time to post is between the hours of 1pm and 3 pm, while people are on their lunch break, or just returning from their lunch break.
There is also a school of thought which says that posting around 4:45pm, just before people leave from work, is a good idea because many people log-on just before the ride home.
But here’s the truth: Only you know when the best is for you to post to your social network. If you don’t know when the best time is you are not managing your network properly. There are a host of analytics tools which can help you track clicks on the links you post, so you can easily tell which ones received the most attention. Your web traffic tool (Google analytics, or whatever tool you use to track visitors to your web site) likely will tell you where that track came from, and what time of day it came in.
With this information you can formulate a plan based on what has worked or what hasn’t worked; eliminate what hasn’t worked and emphasize what has worked.
Remember, when it comes to social media marketing, there are no hard and fast rules, just guidelines. Some of these guidelines might work for you, some may not. Don’t try to fit a square peg into a round hole. Find the hole which fits your peg precisely, and use it.
A study conducted by URL shortening service Bitly looked at the amount of clicks on links generated by its service that were posted on Twitter, Facebook and Tumblr, and during which times of the day that these links saw the most activity.
They found that the optimum time for posting links on Twitter and Facebook was between the hours of 1pm and 3pm from Monday to Thursday. This can most likely be attributed to a lot of users checking their accounts during their lunch breaks.
However, when it comes to popular Tumblr posts, it was found that it is best to post in the evenings, with the majority of activity on Bitly links occurring between 7pm and 10pm, particularly on Friday evenings.
It was found that weekends were generally a poor time for social media posts, with the least activity occurring on these links over Saturday and Sunday.