According to emarketer’s recent October 2009 report titled Social Commerce on Faceboook, Twitter and Retail sites, 92% of consumers consider “recommendations from people I know” as a trusted media source.  Right now it seems to be a number the brands are trying to hang their hats onto, but is it for the right reasons?

First of all, with any statistic you must understand the context.  So what does 92% really mean? If you look at it a little closer, you’ll notice that 92% of people trust recommendations from other consumers they know and even trust opinions posted by unknown consumers MORE than ads on TV, on the radio, in magazines and newspapers. Read More