Recently I had a chance to sit down with my friend, mentor and inspiration John A. Walsh, Executive Editor and Executive Vice President at ESPN. I have made no secret of the impact Walsh had on my professional career, and now I want to share his sage advice with you.

“The reason I have John here today is he’s been a visionary his whole life. He’s a humble man so he won’t like that I said that, but it’s true. The things I want to talk to John about today, which I think is very applicable to my listeners, is talking about why failure is important to success, and if we have time, what the new media means to the old media. ESPN is at the forefront of all the changes taking place. Somehow they always manage to stay ahead of the game. I give a lot of credit to John Walsh, but he would credit a great team and a lot of people that work really hard at ESPN just to keep it really exciting for their users and keep it moving forward. All that being said, I’d like to introduce John today. John, maybe give us a little background, quick overview of where you were. I know you’re a big guy in the print world, and where you were and how you landed at ESPN and what you’re excited about right now that you’re working on that you can talk about.”

Click here to listen to my entire interview with Walsh on my One Click Society radio show broadcast at Positive World Radio Network.

Click here to download the complete transcript of my conversation with John A. Walsh.

According to emarketer’s recent October 2009 report titled Social Commerce on Faceboook, Twitter and Retail sites, 92% of consumers consider “recommendations from people I know” as a trusted media source.  Right now it seems to be a number the brands are trying to hang their hats onto, but is it for the right reasons?

First of all, with any statistic you must understand the context.  So what does 92% really mean? If you look at it a little closer, you’ll notice that 92% of people trust recommendations from other consumers they know and even trust opinions posted by unknown consumers MORE than ads on TV, on the radio, in magazines and newspapers. Read More