social media consultant|contests|kick assSimply Zesty has done it again with their recent post showcasing a social media marketing video campaign from the car company Peugeot who ran a brilliant social media campaign, bringing a classic contest to the web.

So what did Peugeot do to  get over 45,000 people from over 86 countries to glue their eyes to their ads?

They gave away a car to drive for a week as the prize!

Hats off to the geniuses both at SimplyZesty for throwing out this gem from Peugot who have knocked it out of the park with this unique viral video!

Maybe I’m showing my age, but before my life as a social media consultant do you remember the famous car contests where you had to keep your hand on the car and the last man (or woman) standing won?

In this case, it’s last mouse clicking…

Yep, you read right…

In this social media marketing campaign you had to pick from one of three cars and keep your mouse on the car. Whoever held the mouse down in place the longest won! In order to make sure no one cheated by taping down the mouse, you actually had to enter keystrokes every so often.

Did I mention you “got” to watch promo after promo all about the car you were trying to win?

Genius, don’t you think?

The winner actually held his mouse on the car for 15 hours.

Can you believe that?

Yet what should really get your motor going is the fact ANYONE could do this with ANY prize.  It doesn’t have to be a car!


1. Give away an iPad by asking them to hold their mouse on it.

You could have the ipad show different videos about your business, testimonials or product demos asking for the user to click and interact during the contest.

2. Give away a lunch with a local celeb asking them to hold their mouse on a photo of your business or product and service.

Or have it be a live cam video of you in action or people being interviewed about your services.  Use the time to educate.

3.  Offer free concert tickets to a cool band.

If you are actually promoting a band or new album – how cool would it be to run music videos and soundtracks of the songs?  Better than the radio baby!  Get them humming away and tapping their toes.

4.  Give away a dream vacation and let them choose vacation type.

You could get pretty crafty here by giving them different types of vacations to choose. Think of all the psychographic data you’d get by asking them if their ultimate getaway would be a beach, Vegas or snow ski vacation? Would it be in the US or somewhere else in the world?  What kind of car would they like to rent?  What type of restaurants would they go to?

5.  Give away a grand prize of a  lifetime supply of your supplement while giving every player an intrinsic gift just for playing.

Make them glad they played even if they didn’t win.  So in this case, have them choose their perfect body with an app that allows them to morph their head shot onto this new visual.  As they held down the mouse on the body, they could hear binary beats, affirmations etc to use NLP techniques to get manifest their new body.

The possibilities are endless, really.

I mean, heck you have their attention for hours – why not make the most out of it?

How motivated would you be to stay connected with the brand after being “friends” for 6 or more hours?

Even if you didn’t win the grand prize, having a positive brand experience for multiple hours in a row is priceless!

But it also is tedious so in order to keep a bad taste out of their mouths you want to find a way to keep the contestants entertained while they wait to win!  Considering there is only one winner, it’s even more important to please the “losers”.

If you want to win the hearts of the crowd, you must make all of them at least feel like they got value just for playing.

I hope this got your motor going – I’d love to hear what is buzzing in YOUR brain, so please leave a comment below.

If you’re like me and like to stay in front of the trends, you simply MUST register for SimplyZesty’s daily video series!!!

It’s nothing short of amazing and mind blowing, guaranteed – you can find the link to register below the video…

From Simply Zesty…

Renault have re-invented one of the oldest car competitions in the world for the online world with this format that lets people win a car for a week for holding down their mouse the longest. Its the latest craze in advertising which seems to be getting people to watch your ads for as long as possible no matter how much it annoys you.

Read more…


Sign up for your viral video of the day from Simply Zesty here

Summary of Facebook Promotions Guidelines ( last revision:  December 22, 2009)

Disclaimer: This post provides a topline summary of the key points you need to know if you are planning on using Facebook to promote/advertise a contest.  The new guidelines limit the use of Facebook’s built in status update and commenting features in promoting and/or advertising a contest.  You should:  (1) consult the guidelines early in your planning, they will impact your timing and structure; (2) early in the process, apply for a Facebook Account Manager; (3) designate a key person as your primary Facebook Account contact; and (4) draft comprehensive contest rules that follow applicable laws regarding who can participate (age, geographic locations) and what can be promoted and offered as prizes/winnings (the Facebook guidelines offer some direction, but are not comprehensive).


Facebook  distinguishes between “publicizing” and “administering”  — you can opt to publicize only or publicize and administer

Publicizing:  promoting, advertising, or referencing a promotion in any way on Facebook or using any part of the Facebook platform

( includes:  mentioning the promotion in Facebook advertising inventory, on a Facebook page, or through a status update)

Administering:  operating any element of the promotion on Facebook or using any part of the Facebook platform

(includes:  collecting entries or submissions, conducting a drawing to select winners, judging entries to select winners, notifying winners)

Facebook categorizes promotions as:

  1. Sweepstakes:  Based on chance
  2. Contest:  Based on skill
  3. Competition:  Based on skill
  4. Other similar offering: This has been left open-ended.


Dos Don’ts
Use third party application to condition entry to the promotion upon a user providing content  (You may administer a photo contest whereby a user uploads a photo through a third party application to enter the contest) Condition entry in the promotion upon a user providing content on Facebook such as making a post on a profile Page, Status comment or photo upload
Only allow fans of your page to access the tab that contains the third party application for the promotion Administer a promotion that users automatically enter by becoming a Fan on your page
Collect an address or email through the third party application for the promotion in order to contact the winner by email or standard mail Notify winners through Facebook, such as through Facebook messages, chats, or posts on profiles or Pages
Instruct users to visit the third party application to enter the promotion (Since users must have a Facebook account in order to access an application on the Facebook platform, if you give this instruction, they will be prompted to sign up for a Facebook account if they do not already have one) Instruct people (in rules or elsewhere) to sign up for a Facebook account before they enter the promotion


Things to consider:

  1. No prior written approval required if only publicizing using Facebook
  2. Can use your Facebook page to advertise or reference promotions
  3. Can use advertisements to direct Facebook users to the Company’s website where the promotion is hosted
  4. Cannot represent or imply that Facebofrok is a sponsor or administrator of the promotion
  5. Cannot mention Facebook in the rules or other materials (expect as may be required for disclaimer purposes)
  6. Cannot condition entry upon taking any action on Facebook (including, updating status, posting on a profile or page, or uploading a photo)


Things to consider:

  1. Can only administer on Facebook with prior written approval
  2. Must work with an assigned Facebook Account Manager  – apply on the Facebook website – from the page on guidelines for promotions
  3. Must submit materials to be used as part of the promotion to Facebook (Account Manager) at least 7 days prior to launch
  4. Can only administer using  a 3rd party application – on the canvas page of an application or on an application box in a tab on your Facebook page
  5. Cannot use Facebook functionality
  6. Must provide specific disclaimer language (adjacent to entry fields/in the rules of the contest) indicating that Facebook is not a sponsor
  7. Must provide a hold harmless clause releasing Facebook from liability (in your rules)
  8. Must provide language directing  all questions regarding the contest should be directed to the Company and not FacebookDFACE
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