Get Prepared To Swim With The Sharks
Social media is the name of the game right now. But how do well established brands dip their toe into the pool without being pushed in? And if you decide to throw caution to the wind by jumping into the deep end to start swimming with the sharks, how do you make sure you don’t get eaten alive, with nothing but your logo left intact?
Their Perception Is Your Reality
With the advent of social networking, the consumers have taken control of your brand messaging by relying more on each other for recommendations and ratings. Brands like Coke have seen fans get traction on pages they set up. The Progressive Lady has more fans than Progressive does!
Trying To Be All Things To All People Is The Wrong Approach
By trying to appeal to everyone at the same time in a “look at me, pick me” type of situation, you end up forgetting who your actual buyer is…just because they play, doesn’t mean they will pay. Staying focused with who your brand is by keeping your finger on the pulse of your consumer is very simple to do with social media. (Just make sure to protect your brand flavor better than Coke did with the abysmal launch of New Coke.)
Give your brand a foundation and framework. Your company’s brand needs to be the whole package, have the whole formula. Many businesses have part of that formula: They have the product. They have the passion. They have the soul. But what is missing is the framework that illustrates their overall identity. The who, what and why. A great product or service can only go so far without a foundation, key elements and the necessary tools to present the world with a solid brand.