With changes happening so quickly nowadays, and technology becoming more and more user friendly to the non “geeks”, how can you resist the urge to change who you are on line, as quickly as you might change your lipstick?

One click of a delete button and a logo you’ve loved for years can be gone from a your blog with a new one up in minutes.

Can you tweak your personal branding when you get bored without any consequences?

I doubt it.

It’s more important than ever for you take a stand on who you are, what your purpose is and why people can trust you.  If you do anything remotely to violate that trust, your “business” can be gone overnight.  It’s mission critical you maintain integrity and keep your branding congruent with who you say you are.  If you don’t you will have a difficult time competing in this hyper-connected world.

When I hear people talk about how they are evolving “who they are online” it concerns me…is it that tough to figure out?

Who you are online is exactly who you are offline, no matter how you try and spin it.  If you are loud and boisterous offline, then don’t try to be meek and mild online.  Eventually the duplicity will catch up to you.

Even if it’s with the right intentions, if you try to be something you aren’t you will confuse your audience.  Confusion leads to suspicion which by the nature of the word indicates mistrust.  If they don’t trust you they can’t love you and they certainly will not share you.  .

With so many similar products and services competing in the market today, it is difficult for small businesses to differentiate themselves from their large competitors. So how can a small business gain a competitive edge over large businesses? It is simply through strategic branding. Branding is not just about having a catchy slogan or a unique company logo. Even though these are very important, more important is the way the branding tools deployed help to create a relationship between a brand and a consumer.

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