Blogger Bas van den Beld has some advice for people looking to start their own social media marketing campaign: Keep it simple and stick to the basics.
That is the best advice for anyone doing anything. We don’t learn to ride a bicycle by hopping on a ten speed and signing up for the Tour de France. We put training wheels on the littlest bike we can find and we practice, practice, practice. The same is true for social media marketing. No point in investing millions in the most convoluted of plans if you haven’t first covered all the basics. And trust me, there are plenty of basics to master.
Let’s start with the feeling that being social is completely new. Really? You think so?
The essence of using social marketing has been with us for centuries. Jesus Christ probably was one of the first who realized that he needed others to spread his words. He had 12 followers at first, but those 12 eventually reached millions — and he didn’t have a Twitter account.
People have been social for ages. If you go to a specific restaurant, for instance, chances are someone within your social circle pointed you toward that restaurant.
So being social is nothing new, and as a marketer you have to realize that. Social media is a tool that can help you “do” your marketing, but you have to have the basics right: you want to find your “apostles,” the people who will spread your message.
Let’s zoom in a little on two things marketers should know when it comes to using social media full force. These are two things you can take from “old” marketing methods, but some social media marketers tend to forget.