The Hello Bar is a simple notification bar that engages users and communicates a call to action.

lori r taylor

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietyYou Have A Biz Page On Google+ Now What?

It is far too easy to get so caught in securing space on the ever widening social media landscape that you forget to properly manage them. I will forgive you for now, but you better get a handle on it for next year.

Chief among the sites most likely to be left languishing by your social media manager is Google+. Some analysts estimated that Google+ has more than 150 million users on their new social media network, more than enough to make the site worth your time and effort. Even if that number is inflated, Google+ is still worth your time.

One of the first things you need to do with your Google+ page is add a button to your homepage. You can’t expect your numbers on Google+ to grow organically, you need to give it a little help if you expect to get the most out of your efforts.

After you secure your spot on Google, visit your page and tweak those five images you see across the top. There are some unique ways you can use these spots, either to promote your brand or your network, or both. Here is how the reality show COPS promotes their page; here’s our own Rev Media Marketing Google+ page; and here is the page for another client, CTGroup.

Once you visit those three Google pages, be sure to add them to your Circles. That’s a third great way you should be using your Google+ page. Just as interaction on Facebook earns you Fans, interaction on Google+ will do the same thing. It’s not enough to just have a page, it must be active and maintained if you expect to gain anything from it.

Google is not done tweaking all of the features for Google+. In fact, just this week they finally enabled multiple administrators for Biz Pages, which will no doubt come in handy for social media managers juggling multiple accounts. I would expect more features to roll out in the coming weeks and months. Until then you have time to get a good handle on your existing Google+, so you are ready when they do.

Having surpassed one billion unique visitors this past May, Google has become a part of our daily online lives. Yet Google’s impact is expanding even further. Google+ has now grown to more than 40 million users.

Recently, the company introduced Google+ pages for businesses, designed to help brands connect with customers. While Google+ pages is in its infancy, the social network’s user base is growing, warranting brand attention and testing. Now is a good time to explore how Google+ works and what impact it can have upon the way your brand communicates with customers.

As with any social media channel, begin by asking yourself what your communities want and expect when interacting with your brand, and how this platform ties into your larger business goals. If Google+ makes sense for your brand, create your Google+ page and take a look at these recommendations to develop your Google+ page growth and engagement strategy.

Click here to read more Google+ Pages Tips from Mashable.

 

 

 

 

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksociety

Yes It Can!

My boss, Lori Taylor does a great deal of social media marketing work for clients all around the world. She loves helping her clients reach their goals through the use of social media marketing. But her true love is the work she has done for Disabled American Veterans (DAV).

By leveraging the power of social media marketing Lori has brought attention to the great work being done everyday by DAV.The tools she has used to this end are the most common social media networks in use today: Facebook, Google+, Twitter and YouTube. She uses the power of relationship marketing to target the DAV message and reach the exact demographic they are trying to reach.

In fact, social media has proven it is arguably the most effective tool ever conceived for social change. This has something to do with the fact that social media networks are built around the premise of building relationships. When we have a relationship with someone–a friend, a family member, a spouse, a co-worker, a brand or a business–we have a tendency to place more trust in them than we would in someone who was a stranger. So when someone in our social media network sends out a status update asking for our help, whether it is financial or a volunteer opportunity, or just a request that we get involved in some way, it is much more effective than a traditional marketing effort with the same message aimed at the same audience.

From a marketing perspective these relationships, this trust, is also what helps us convert friends into customers. Social media helps us build those relationships but the messages transferred along these relational lines of communication have varied widely. It might be a request we buy a certain product or visit a specific store or even see a particular movie. Whatever the message it is made stronger through the use of social media because it travels through lines of relationships.

The recent revolutions which began in Tunisia and swept across the Middle East began via social media. The call to action came via a status update or a Tweet and traveled through that users entire social network, buoyed by the relationships they had built. Because the message was a call to action for people to become involved; to not be afraid of standing up for themselves, their families and their neighbors, it carried.

The power of social media to change the world, and your business, is unparalleled. And if it can change the world, just imagine what it can do for your business.

“The new tools of social media have reinvented social activism,” wrote Malcolm Gladwell in The New Yorker just over a year ago, in October 2010. “With Facebook and Twitter and the like, the traditional relationship between political authority and popular will has been upended, making it easier for the powerless to collaborate, coordinate, and give voice to their concerns.”

While Gladwell’s piece as a whole actually goes on to argue that social media has caused “slacktivism” to pass as real activism, rather than changing and bettering the ways activists operate, this year’s movements and uprisings proved just the opposite: Creating real social change through online tools is possible. Occupy, the Arab Spring, and revolutions across the globe all began with an idea, spread via the Internet and social media; there are studies that prove social media’s worth to various causes, too.

“It is our large numbers — and the unprecedented ability to easily connect them — that give us more power to influence change than ever before,” wrote fellow TNGG-er Wynn Harrison in July 2010. Social media activism has activated the strength of weak ties.

Click here to read more about social media and social causes.

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksociety

A Change Of Leadership; A Change Of Direction

 

Following the death of North Korean leader Kim Jong Il the world is watching the situation closely. Both for political and social reasons, and from a commercial point of view. Specifically, social media marketers are wondering if the nation will now open its digital borders to investors.

North Korea has been very heavy-handed when it comes to controlling what their citizens see, hear and experience, including the ability to access the global Internet and use social media. If this changes, if social media becomes more accessible to people, it stands to reason that an entirely new market will be created.

At this point North Korea is a poor nation. There is not much, if any, disposable income available for commercial purposes, but this could change quickly if the people are allowed to prosper; if capitalism, or some form of capitalism, is allowed to flourish there. Even if the nation still keeps tight control on its population (a situation similar to what is happening in China which allows some freedoms) it is possible their grip might slightly loosen, allowing at least some access to social media. We have seen what social media has wrought in the Middle East this past summer. Nations such as Tunisia, Egypt, Libya, Bahrain, and even Syria, have experienced popular revolutions, most often resulting in a near complete regime change.

A similar situation in North Korea would completely change the nature of the socio-economic environment in Korean peninsula, and farther out into all of East Asia. It is possible that a popular revolution, made possible through the use of social media, could further change the global marketplace by making a new market available to businesses which are now limited, if not completely prevented from exporting to North Korea.

Like everything in this world, only time will tell what, if any, change will come about in North Korea. But savvy social media marketers will be watching the situation very closely, ready to take full advantage of any openings they see.

I spoke with University of California at Los Angeles Department of Information Studies Assistant Professor Ramesh Srinivasan (@rameshmedia)about what effect, if any, social media could have on breaking down the totalitarian regime and promoting democratic change. Srinivasan is an expert on the role of social media during the Arab Spring, which quickly turned into the Arab fall and winter — a revolutionary cascade that took down regimes in Egypt, Tunisia and Libya and continues to threaten others.

“North Korea is one of the unique countries in the world because virtually every computer or technology that could be used for some social media application is regulated by the government,” said Srinivasan. This is unlike China, which allows its citizens access to technology but approaches media censorship at the Internet protocol level.

Click here to read more of the above article published by The Washington Post.