Marketing Sherpa has released its 2011 review of social media marketing efforts and there are more than few surprises. And perhaps NOT surprisingly, social media has destroyed previous records for growth in advertising. Comapnies are pouring more and more of their resources into Internet marketing, specifically social media where the returns are far beyond what anyone imagined they would be a few years ago. A few years from now, who knows how big it will get.
This is MarketingSherpa’s third benchmark report analyzing how marketers are using social media to engage audience, build brand, generate leads and drive sales.
A key finding from the 2011 research is that, on average, marketers are reporting a 95 percent ROI on their social media efforts, with 30 percent reporting a ROI of at least 150 percent. It’s being delivered through social media integration, brand awareness, converting members and followers into paying customers, and generating and nurturing leads by executing an effective social marketing strategy. This is a dramatic shift from MarketingSherpa’s first research study that revealed marketers were unable to demonstrate ROI from social media.