Let’s face it, whether you are a fan or not, the guys at Twitter get it as they show in this fantastic testimonial driven video. It’s social media marketing at it’s finest!
Capitalizing on the world’s fascination with celebrities, they get video testimonials from the best of the best. High profile people like Richard Branson, Hillary Clinton, Piers Morgan, Martha Stewart, Serena Williams, Snoop Dogg, and others all took the time to share a video why they use twitter.
Brilliant. Grand Slam. Video marketing at its best.
Sure the music is a little boring, and perhaps the video is a tad too long, which is ironic coming from a brand built on 140 characters at a time. But you’re compelled to watch to see who says what next.
Twitter definitely hammers their message home…
If these people who have almost any media channel they want at their disposal are using Twitter, why aren’t you?
Yet, as always, I focus on how to make this campaign BETTER.
Why not leverage the ability to do things like other brands such as Google Chrome did so you can enter a tweet on why YOU use Twitter?
Since Twitter had over one million views and assuming most of those people use their service – how fun and easy would it have been for their fans to jump on the “I Love Twitter” bandwagon too?
The guys at Reel SEO did a kick ass break down of Google’s social media marketing strategy maxing out the technology prowess of You Tube. If you haven’t seen it, you should check it out this very cool video called Chrome Fastball .
It’s truly an amazing interactive video – wow!
The piece is called “Chrome FastBall.“ It’s really more of a game than a video–this is not the standard YouTube player, but a Flash piece that is part-video, part-game. At first it appears to be a standard video of a cute little Rube Goldberg device. But then every few seconds the video stops, splits itself in two, and little puzzles and tasks emerge in the center for the viewer to perform before the video can continue. The goal is to be as quick as possible, to help the ball get to the end in record time… they want you to be “Chrome-fast.”
From asking for your input to “get directions”…
To asking you to tweet out the fastest ball…
To even showing you how easy it is for Chrome to translate a tweet for those of us who are lame and only know one language, they rock it.
I have to admit it got really fun when I was asked to spell the word BRIDGE by using band names that started with each letter of the word, respectively.
(But even the Google peeps missed an opportunity by disabling the share feature – what was the point of that? Not sure. Or maybe I’m too stupid (or lazy) to figure it out. Either way, it should have been easy for me to share and review on a blog and it wasn’t.)
In summary, I give this Twitter promotional video a BIG thumbs up and a standing ovation clap clap Grand Slam vote for knocking this one out of the park.
And what’s cool for YOU, is this is a very easy strategy for you to use for your brand, isn’t it?
If you are a local business owner with people coming into your restaurant, gym or even having you sell their home, would it be that hard to grab a camera and ask them why they do business with you?
Nothing sells you like other people singing your praises.
You can put testimonials up on your blog, site or in your communications, but honestly putting together a short video on why you are the best at what you you do is a sure fire way to open your doors to the world asking all who watch to “give you a try”.
Is this something you could do or have done for your business?
I’d love to see your videos, hear your comments and know if you believe this could drive a rabid fan crowd to YOU.
Check it out and tell me what you think.