I just completed a fantastic interview with Jay Baer who is anything but your traditional blogger/social media strategist. He is an outside the box thinker if ever I met one, that’s for sure!
Jay has a way of looking at things and calling them what they are. He prides himself on being “hype-free” and getting down to the brass tacks when it comes to his client. There is no such thing as magic when it comes to successful business marketing and Jay knows it.
I think the reason I’m the “‘hype-free” social media strategist is that I feel like I’ve seen this movie before. Sort of where we’re at right now with the adoption of social reminds me a lot of where we were at ten years ago with the adoption of the Web and after that the adoption of online advertising and e-mail marketing. I feel like we’re going through a lot of the same growing pains.
So I try and make sure people don’t get too excited about social media.
In fact, I write a lot about social media’s fantastic and amazing, but it’s not magic. It doesn’t defy common sense. The line I use a lot in speeches is, “People will tell you social media is some kind of unicorn, but it’s really just a horse.”