Social media giant Facebook is teaming with American Express Open to offer some small business owner their “Big Break.” The rules say that five small business will will a two-day trip to Facebook headquarters for a one-on-one business makeover and a $20,000 stipend to enhance their social media marketing campaign. Not a bad deal, especially when you consider social media marketing is the most important part of any marketing campaign.
The competition will award five small businesses with a two-day trip to Facebook’s headquarter’s in Palo Alto, California, where they will receive a one-on-one business makeover, $20,000 to drive their social media strategy and training on how to maximize the site, including Facebook Pages, Ads and Social Plug-ins, to target new and existing customers.
“Small business owners are experts at customer engagement, but the tools and techniques for finding and engaging customers are quickly evolving,” said Julie Fajgenbaum, vice president of brand and customer marketing for American Express OPEN. “It’s critical that business owners understand these new channels and platforms.”