Chances are you didn’t start your business on a whim. The same logic is true for anyone thinking of using social media to promote their business. You don’t need to write a 1000-page report on every single aspect of your social media strategy. But you should have a clear idea of what tools you plan to use and what you hope to gain from your efforts.
Remember, it is difficult to track ROI on social media, so choose parameters that easy to gauge. Be sure to include brick-and-mortal ways of knowing whether your social media efforts are paying off. Maybe include a poll for Facebook visitors, or seek out submissions from online clients.
And don’t be afraid to copy what has been working for your comnpetition. After all, that is the sincerest form of flattery…
Lately I’ve received calls and emails from existing clients and new prospects seeking ways to use social media tools. They want to find out how to set up a Twitter account, exploit the ins and outs of LinkedIn, create a Facebook business page, and maybe even learn about GooglePlus so they’re ready when Google admits brands to its new platform.
Some of these people are pretty smart about their requirements. In many cases, however, I discover that two things are missing:
A commitment to developing an overall marketing or communications strategy first, before diving into social media. If you don’t know what your goals are, or who your target market is, how can you even dream of reaching them? And how would you measure success?
The allocation of resources for content development, curation and publishing. Think about this: After you’ve set up your cool-looking Facebook page, put a snazzy avatar on Twitter, and added fancy plug-ins to your WordPress blog, what are you going to say? Do you have a plan for curating, creating and publishing content?
How much money are you losing because of poor website design?
Conversions are where websites pay off. You must see your site as your laboratory! If you're a blogger might want to gain more subscribers. If you run an ecommerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take your job is to make it easy. Help them help you. This free report is the marketing glue you need to fix your funnel.