Social Media To Save The U.S. Housing Market? Maybe

by Team Caffeine · 0 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietyMore real estate agents than ever before are turning to social media networks to sell houses. In this market you might think they’d be willing to try anything. But the fact is, social media is simply a fantastic tool for selling a home.

Real estate agents can create social media networks in the areas they cover. They can link to community related sites, connect with people who live in the neighborhoods where they have listings.

In fact, with social media they can create a virtual community which mirrors the real community in which they live.

Of course none of this guarantees a sale. Nothing in this world is guaranteed, but using social media to expand your reach to a wider audience certainly cannot hurt.

As a blogger, Michael Gardner relies on a familiar celeb-tracker formula, lacing beauty shots with exclamation-pointed prose about the “super sexy” and “crazy famous.”

But Gardner’s drool-worthy subjects aren’t people – they’re properties. Gardner writes the Malibu Real Estate Blog, which helps him sell houses in beachside neighborhoods where some of the world’s wealthiest individuals own second homes the size of palaces.

Gardner, with Prudential Malibu Realty, is among the growing legion of real estate agents who have begun making broader use of the Web. More than half of the National Association of Realtors’ member agents reported using social networking sites last year, compared with a little more than a third in 2009. Nearly two-thirds have a website and 1 in 10 has a blog.

For-sale listings began migrating to the Web years ago, but many old-line real estate agents resisted the lure of online, preferring the in-person approach.

“Traditionally this business had been done people to people, by agent-to-agent referrals,” said Ben Kinney, author of the e-book “Soci@l” and owner of Keller Williams brokerages in Washington. “In this market, where people are in distress, they may be more likely selecting an agent online.”

And with the ill wind of the housing downturn at their backs, agents are trying to go where their clients already are. Last year, 89 percent of buyers surfed the Web to find a house, while only 45 percent attended open houses and 36 percent looked at print ads, according to the National Association of Realtors’ Profile of Home Buyers and Sellers.

Click here to read the entire article.

Team Caffeine

Book Cover Test

How much money are you losing because of poor website design?

Conversions are where websites pay off. You must see your site as your laboratory! If you're a blogger might want to gain more subscribers. If you run an ecommerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take your job is to make it easy. Help them help you. This free report is the marketing glue you need to fix your funnel.

Leave a Comment

Previous post:

Next post: