Don’t Over-Complicate Your Life
The KISS Principle has been around so long people are tired of hearing about it. But it bears repeating: K.I.S.S.= Keep It Simple Stupid.
This is good advice for anyone doing business online. If you want to have a successful online presence and make full use of social media marketing make certain you create an effective funnel that leads visitors to a specific call-to-action.
If you don’t know what I mean by “funnel” and “call to action” that’s your first problem. You are in no shape to retain the services of a social media marketer if you don’t have a clear idea of what you hope to gain from their work. They can certainly create a social media marketing plan for you to follow, but having some degree of input from you will make a world of difference when it comes to what you get out of it.
The fact is people like to have things carefully explained to them. They like to be led. They like to be directed. Nothing is more frustrating than walking into a store and not knowing where to find the cashier or being unable to find a salesperson to help you find the item you are looking for. Don’t create this type of confusion for your online customers. Be clear about where you want them to go, and what you want them to do when they get there.
Trust me, they’ll thank you for it.
Social media continues to evolve and be a powerful force and way to reach new and existing customers, clients, and markets. One of the biggest problems with this power vehicle is that businesses don’t know how to take advantage of it.
“Business owners are spending countless hours online but wiping out. They aren’t reaping the benefits of their online outreach,” says Starr Hall, social media strategist and author of The Social Wave: Why Your Business is Wiping Out with Social Media and How to Fix It (Entrepreneur Press). “If you fall into this category, it’s time to change your social media approach.”
Hall offers three can’t-miss tips to get started.
1. Create a Call to Action
Make sure that your website visitors are asked to do something once they arrive at your site. If you can only get them to do one thing, what would it be? Give you their email address and name? Or, view a video? Whatever it is, try to have no more than two calls to action and always ask visitors for their contact info in a subtle but powerful way.
Starr advises, “Make sure to clearly communicate what you will be doing with visitor information. This can include how many emails you will send every month and what you’ll be sending.”
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