If you want to learn more about social media but don’t know where to begin, start with the The B2B Guide to Social Media. This blog specializes in social media statistics. Recently it published its 1000th social media statistic. That’s an awful lot of information in one place.
When it comes to social media many business owners simply do not know where to begin. They are used to opening a manual to learn about something new and social media simply doesn’t work like that. There are no hard and fast rules. In fact, the rules seem to change all the time.
With The B2B Guide to Social Media you get some facts that just might help you understand what has worked in the past or is working right this moment.
But essentially, when it comes to social media, what you don’t know would fill a book. So start simple, with 1000 statistics. (At least it’s a start.)
The B2B Guide’s editor, Heather Baker, comments: “Running B2B PR and social media consultancy, TopLine Communications, meant we were regularly looking for statistics and research on the subject. While there is plenty of information on the web, it was never easy to find exactly what you were after. We therefore decided to collect data on social media and publish it ourselves. This has proved highly popular, attracting thousands of visitors to the blog each month.
“We designed the stats pages to be valuable to the business community – we know that a statistic is only useful if it has context – such as sources, date published and the region it relates to, so this is all readily available on the site,” she continues.
The social media statistics pages are updated every Friday with the latest data published in the previous seven days. They cover everything from when the first tweet was sent (March 2006) to the number of new blogs created a day (120,000) and the amount of time spent watching YouTube via Facebook each day (over 46 years).
Baker concludes: “Statistics are just one element of the B2B Guide to Social Media. The blog also offers introductions to B2B social networking, overviews of the main social networks used by B2B organisations, B2B social media case studies and easy-to-follow guides on developing a B2B social media strategy, creating objectives and building a B2B social network. Our goal is for the blog to become the definitive resource on B2B social media usage.”
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