Social Media Spending (Still) On The Rise

by Team Caffeine · 0 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietyMakes Perfect Sense To Me
Analysts say, despite a still-faltering economy, marketers are planning to increase spending on social media. And why not? The benefits of a well-managed social media marketing campaign have been proven repeatedly. The world’s most successful companies, like Coca-Cola, General Electric and Apple Computers are using social media marketing to increase their reach to customers. For this reason alone it social media is now a crucial piece of the marketing puzzle.

It Doesn’t Matter What You Think
You might not like Facebook. You might think Twitter is a waste of time. You might turn a blind eye to LinkedIn. Good for you. But if you have any intention of promoting your company, your brand or your product then you better start using social media to do it. When it comes to marketing it doesn’t really matter what you think or feel or believe–only what works. Social media works.

Again? Really?
How many times must social media marketing be proven to positively impact the bottom line before some people get it?

Social media marketing works. It’s been proven repeatedly. The fact is, if you don’t believe it by now you stand to lose a great deal of potential revenue.

Christine Moorman, a senior professor of business administration at Duke’s Fuqua School of Business and director of The CMO Survey, said in a release that social media is rapidly becoming an “important strategic weapon” in the marketing arsenal and has proven a valuable tool in acquiring and engaging customers.

However, the study found that marketers still have some way to go when it comes to incorporating social media within their overall marketing strategy. On a scale of 1-7, with one being “not integrated at all” and seven being “very integrated,” only 12.8% of respondents selected the top score when asked to characterize how well social media was integrated within their company’s marketing strategy.

Meanwhile, in a new study produced by Marketing Sherpa, 31% of the more than 3,300 marketers surveyed said that social media is integrated to a “limited extent” with their other offline and online activities, while 26% of respondents said that it is “extensively integrated” with other marketing tactics.

In addition, 8% of respondents said social media is “extensively integrated” but only with other online tactics, while 11% of said that their company does not integrate social media with other marketing activities.

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Team Caffeine

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