Social Media Savior Justin Timberlake?

by Team Caffeine · 0 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietyJust a week after throwing his money behind the $35 million purchase of MySpace Justin Timberlake has already started whispering some of his ideas. Chief among these is a possible talent show -type contest on the site.
Timberlake may have surprised some with his stake in the purchase of MySpace but if you consider his multi-talented approach to everything, this latest move hardly seems surprising.

Look, with more than 35 million unique users logging in every month MySpace is hardly dead. It is also a niche social media network, attracting musicians and artists with its graphics heavy interface. It has become home to just about every major label pop star–heck, even academy award winning actor Kirk Douglas regularly uses his MySpace page.

MySpace has a great chance at gaining a new life, especially with the backing of Timberlake and his connections with the music industry. If he follows through on his ideas, whether it’s a talent show online or something similar, then the odds of MySpace becoming the social media behemoth it once was go up. Way up.

Justin Timberlake’s role in the recent acquisition of MySpace may have caught some off guard, but the triple–threat pop star plans to prove he means business.

Timberlake’s longtime manager Johnny Wright says he and his client are planning to revamp the once mighty social network with new strategies, including a possible talent show.

“Whether it becomes a talent competition or something like that, those are things that we will still flesh out,” Wright said. “We definitely want to bring the industry back to Myspace to really look at the talented people that have put their faces there.”

Timberlake became part owner and nominal creative director of MySpace via a partnership with the Irvine, California–based ad network Specific Media, which purchased the site from News Corp last week for $35 million. In a statement, he said he was “excited to help revitalize Myspace by using its social media platform to bring artists and fans together in one community.”

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Team Caffeine

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