If you have millions of dollars to spend on your marketing efforts, this blog post is not for you.
If, like most small business owners, you are watching every penny, and looking for ROI on everything you touch, then read on.
Make Money The Old Fashioned Way: Save It
It turns out that social media marketing is proving a much more effective tool for small business than for larger brands. This makes sense to me. I have seen large corporations throw money at problems to make them go away. And I have watched small business owners struggle to make an idea work with limited resources. Both have eventually found success, but only one of those ways has a reasonable investment profile.
Guess which one.
Make the most of your social media marketing.
The best way to squeeze every penny from your social media marketing campaign is to focus your efforts on one achievable goal at a time. This way you can control your investment (even if it’s just time) and easily measure your success. There is no point in having a social media marketing campaign if you can’t tell whether or not it is helping you.
In the final analysis the social media landscape is broad enough to handle just about any business, regardless of its size, shape or culture. There are enough people currently using one of the many social media platforms to make the available audience attractive to anyone. As a small business owner all you need to do is decide what audience you want to reach and what you hope to gain by reaching them.
Small- and medium-sized enterprises are making the most cash out of campaigns on social media websites, including Facebook and Twitter.
According to research from multinational business accommodation and services firm Regus, smaller firms are using social media tools more effectively and commanding a higher ROI than larger companies.
The survey found that 42 percent of SMEs questioned have won contracts due to social media activity. This compares to 35 percent of businesses with 250 employees or more.
Yet a great proportion of larger businesses spend at least 20 percent of their marketing budgets on social media campaigns.
Regus questioned over 17,000 managers and business owners across the globe as part of its research.
Celia Donne, regional director at Regus, said: “Social networking has finally come into its own in the commercial world, with the SME sector taking full advantage of their business contacts and commercial agility to surge ahead of the game when it comes to finding new customers.”
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