A social media network can be great for your business. You can generate sales leads, increase revenue and guest counts, even communicate with customers and partners in a simple and efficient way.
However, as anyone who has been tasked with managing a social media network knows, it can be time consuming and difficult.
There are a number of social media management tools which are designed specifically to help you manage your network. Their services include scheduling blog posts, interacting with Facebook and Twitter, responding to comments and a whole lot more.
Some of these services are free at the most basic level, but services increase when you buy a plan. Most plans provide a host of functions for about $25 a month.
The best idea for you is to check out each of the sites, see what they offer and match their services with their needs.
A new class of social media management platforms for small businesses makes social media marketing — such as posting to Facebook and Twitter — much easier.
In this article, I review five of these platforms: Postling, Breeze Social, Roost, Sendible and Social Guides. My review will address the following points:
Social networks included;
Availability of analytics;
Postling allows users to publish content to almost every popular social media platform — Facebook, Twitter, LinkedIn, WordPress, Tumblr, Flickr and a number of others — as well as to rating and review sites like Yelp and CitySearch. Postling users can schedule posts to any or these networks in advance, a feature that is common in almost all social media management tools.
The dashboard itself is well designed, intuitive and easy to use. All posting capabilities — blogs, status updates, video or image uploads — are located in the left-hand sidebar, as is a menu of the sections contained in the dashboard, such as analytics and published posts…..
More than anything, Breeze Social is focused on saving the user time. To that end, the site offers three options: “Write a Post,” “Manage in 10 Minutes,” or “Stay Awhile.”
Write a Post
This option is for those who have content ready and are ready to publish. The posting interface allows users to add images, schedule posts, and choose the social networks to which content should be distributed.
Manage in 10 Minutes
Those who are pressed for time or need help in deciding what to post can use this option. Content suggestions based on company profile, industry, location and competitors appear in rotating order above the posting interface. Alternatively, users can choose from a row of buttons that, when clicked, return relevant content suggestions based on activity within their Twitter and Facebook accounts……
Roost has its origins in real estate.
Roost has its origins in real estate.
Roost came out of the real estate industry as a search engine that listed properties available for sale. However, in recent months the company has abandoned that business model and recreated itself as a social media management technology provider.
The platform is oriented around creating social media “campaigns,” which are series of posts scheduled over a defined time. Like Breeze Social, Roost provides a content library to aid the user in generating ideas for posts.
Roost’s interface steps users through a campaign-creation process that starts with the destinations to which content will be posted. The platform supports Facebook and Twitter. Following that, users decide the length of the campaign, from 1 to 30 days. Roost then provides several categories of content suggestions, including ideas for links, status updates, quotes, questions and photos.
A unique feature is something Roost refers to as “My Circle,” which is a network of friends on Facebook, who the Roost user then invites as “My Circle” members. When users post messages to Facebook or Twitter, My Circle members are notified and encouraged to share the post with their respective networks…..
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