Social Media Knows No Demographic Boundaries

by Lori Taylor · 0 comments

social media marketingWhen it comes to social media it seems any age is a good age to start searching. Senior citizens are one of the fastest growing groups of users of social media in the world. people 65 and older, usually slower to adopt new technology, have been swarming all over the social media landscape. And for good reason.
Social media is a great way to keep in touch with family members scattered across the globe. Seniors are also one of the largest groups embracing video calling services such as AOL video chat and Skype.
One of the great things about social media is its ease of use. If you have an internet connection you can find what you are looking for on any social media network. Nos pecial technical knowledge required.

Social media is booming in all markets, so when I hear talk about social media use by seniors, I would ask what a “senior” is.

It used to be that people aged 65 and older were automatically classified as seniors, because that was the age at which most people retired. Today, not all people over age 65 want to be called seniors — heck, most of us cringe when we receive the AARP card at 50! I did, at least.

According to a Pew Research Center article, “Older Adults and Social Media,” social networking use among people age 50 and older nearly doubled in the last year — it was up 42 percent in 2010.

Recently, someone said to me that persons in their 50s (seniors) are not very tech-savvy. I was floored, first because I fell into that age category, and also because I do not think of myself as a senior.

So what age are we speaking about? What is a senior? As a member of the Baby Boomer set, I can state that many of us are very much into the Internet and are fairly savvy and comfortable with social media. In fact, anyone over the age of 50 still working today has had to make the leap into the social networking sphere.

Click here to read the entire article.

Lori Taylor


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