10 Powerful Insights from Social Media’s Most Influential Women

by Team Caffeine · 5 comments

This is Part One of a four part series based on CEOWorld’s 25 most influential women in social media.

The majority of Facebook users are women. There are four times as many women compared to men on Pinterest. Instagram has 60% more female users than male users (Stats here).

It’s time we women shone our light. As I wrote last year:

It’s time women around the world start getting together to share our ideas and achievements. It’s time we tooted our trumpets without the fear of being silenced. We’ve got a ton to say – for some of us it’s been weighing down our hearts for decades – and it’s time to get it out there.

CEOWorld Magazine recently asked: Why do women rule the roost on social media?

To answer the question, they culled data from some of the most credible sources around, including Pew Research Center, Nielsen, and Burst Media to find the top 25 female influences on social media.

(Needless to say, the list features our very own Lori Taylor).

Over the next four blog posts, we’ll be featuring our favorite social media tips from these high-powered women.

And we’re starting with a bang! In Part One, we’ve got the top ten.


1. Ann Tran

Ann TranAnn Tran is a social media consultant, travel writer and regular contributor to the Huffington Post. Here’s one of our favorite tips from Ann, which reflects her caring approach to social media.

The key is treat virtual relationship as you would “real life” relationships: send them a quick text over the holidays to say Happy Holidays, or wish people a Happy Birthday via social media. At the end of the year, organize a local holiday tweet-up so you can strengthen connections in person.

Don’t meet up or call people ONLY when you need something from them. If that’s how you operate, I guarantee you they will stop responding to you, or might just say they didn’t see that e-mail or text you sent.

From: The ROI Of Social Media: Relationships

2. Jessica Northey

Jessica NortheyJessica Northey is the kind of gal who’d make your day sunny and bright no matter how blue you’re feeling. She’s a maverick, virtuoso, shenaniger. Her heart’s in country music. And she knows attention on herself isn’t everything:

YOU are NOT that important. It is very important in the beginning when you are new to follow people back and respond to them when they talk to you. Not communicating with fans/followers is a spoiled chance to take someone from being engaged to being invested in your brand.

From: Building a Social Media Army

3. Liz Strauss

Liz_StraussLiz Strauss is a business strategist, opportunity creator, and keynote speaker. She advocates being authentic on social media, which is reflected in this advice:

Are you looking trying to expand your community, your business, your sales, your blog readership? Want more followers on Twitter, more fans on your Facebook page, more members in your community?

I’m going to tell you straight out, there’s one step you can’t skip.

If you want more folks to love what you do, you have to be able to tell them why you love it yourself — clean, clear, fast — in ways they enjoy and understand.

From: Want More Fans, a Bigger List? There’s No Skipping this Step

4. Mari Smith

Mari SmithMari Smith is the queen of Facebook, an internatinal speaker, and a bubbly Scottish-Canadian. Here’s one of Mari’s top Facebook tips:

You might be familiar with the expression “Facebook candy.” This is the type of content that Facebook users get very excited about and immediately want to share with all of their friends. This is almost always an image, which tends to get a higher EdgeRank (more news feed visibility). And often, the images contain inspirational or motivational quotes along with an eye-catching photo.

From: 5 Ways to Increase Your Facebook Engagement

5. Ann Handley

ann-handleyAnn Handley is chief content officer at Marketing Profs. She’s a best-selling author, a columnist for Entrepreneur magazine, a keynote speaker and a mom. Her mission is to wage war on mediocre content:

Here’s the thing: “Content” isn’t just things we think of as “marketing.”

Rather, your content is every word and every pixel your company produces: So, yes, it’s your blog. But it’s also your product pages, your FAQ page, microsites, About Us page, your whole website (!), and (in Virgin’s case) your Federal Aviation Administration-required safety videos.

Publishing is an incredible privilege! It’s an immense opportunity!

From: ‘Content’ Isn’t Just Marketing

6. Eve Mayer

Eve MayerEve Mayer is ranked by Klout as the second most influential person in the world on the subject of LinkedIn. She’s a social media consultant, and CEO of Social Media Delivered. If you need to network with high flyers, her advice is to hangout on LinkedIn:

Maybe you need new friends. Executives, millionaires, venture capitalists, angel investors and recruiters are there and are much more likely to be active on LinkedIn than on any other social media channel. In fact, executives from every Fortune 500 company are on LinkedIn, and 82% of the Fortune 100 use LinkedIn for hiring. If you need to sell things, form business partnerships, or raise capital, then LinkedIn is the place to be. With 49 percent of LinkedIn members having a household income over $100,000 per year, LinkedIn is actually the most affluent mainstream social media there is.

From: LinkedIn Is NOT Cool (Unless You Like Cold, Hard Cash)

7. Lori Ruff

Lori-RuffLori Ruff is a LinkedIn specialist, host of InfluenceRadio, and founder of RockLinkedIn.com. She believes those who care about what they do are the greatest influencers:

In todays’ very social yet very transparent world, it seems to me that those influencers whose end game is the money, the popularity—whatever internal goal they have—won’t over time, be nearly as influential in the long run as those who advocate for those brands and products or causes that they truly care about.

From: Why are influencers influential?

8. Renee Blodgett

Renee BlodgettRenee Blodgett is the founder of Magic Sauce Media. She’s developed her communications approach from visiting nearly 70 countries, and living in 10 of them. For Renee, its our cultural roots that sustain us:

We are all born from a root, a strong thread of sorts that binds us to a known place, a known culture, a known color and a known value system and just like a maple tree knows its soil, we know our own. And, just like that tree grows and blossoms into something rich, pure and beautiful before it eventually withers and dies, we too go through a similar journey, passing through cycles just as nature does, calling on our “roots” to give us the support and strength we need to get to the next stage of our lives.

From: To Matriarchs & Our Roots

9. Kim Garst

Kim GarstKim Garst is CEO of Social Bloom and a regular contributor to Huffington Post. She’s a social media consultant, a mom and a hockey lover. Kim keeps her fire for social media alive by seeing it as more than a business tool:

Social media isn’t just a job for me – it is a passion. I get to see every day how social media makes a difference in people’s lives, both personally and professionally.

Through social media, we have the unprecedented opportunity to meet and connect with people we would have otherwise never met. We are able to support, mentor and help others, and to communicate in ways we never thought possible. The world is suddenly a whole lot smaller – and in my opinion, in many cases, better – because of social media.

From: How Social Media Impacts People’s Lives Every Day (For the Good!)

10. Pam Moore

Pam MoorePam Moore is CEO and founder of Marketing Nutz, a social media consultant, speaker and author. Here’s her advice for businesses who ask “How do I do social media?” (a question she gets asked all the time):

You’re asking the wrong question. We need to quit asking: How do I ‘do’ social media? We need to be asking: How can I better integrate social into my business to drive business results?

From: Quit Trying to DO Social Media and Focus on Business Results!

In Part Two we’ll have five more powerful insights from social media’s most influential women.

Did you find these tips helpful? If so, why not drop the person who gave the most helpful tip a note to let them know?

Lori R Taylor is the founder and executive editor of Social Caffeine. In 2009 she started her own direct response focused social media agency, REV Media Marketing LLC, coining the phrase given by her young son, “You bring the rain, we’ll make it pour.” Follow Lori on Twitter.

David is our acting editor. He’s British, but we don’t hold that against him.

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{ 5 comments… read them below or add one }

Kim Garst ツ April 2, 2014 at 12:43 pm

Lori, thanks so much for including me!


David Masters April 3, 2014 at 5:11 am

Our pleasure Kim. We ♥ your passion for social media.


Ann Tran April 4, 2014 at 10:57 pm

Hello Lori,

Thank you so much for including me. Great excerps, I know this was not easy ツ



Deborah September 2, 2014 at 12:31 pm

While I love seeing women in business showcased, it is disappointing to see words like “bubbly” and focusing on their roles as moms. When you showcase female professionals, ask yourself if you would use this word to describe a man (or an anonymous genderless quote). Showcasing women entrepreneurs is great – softening their professional personas isn’t.


Team Caffeine September 3, 2014 at 6:23 am

Thanks for this feedback, Deborah. I agree, to an extent. That said, I’d make a couple of points in response:

1. The world of social media is relatively informal. This isn’t to do with a lack of professionalism. It’s because it’s about being social. In another article on social media’s top power users, we described the person rated number one as an “all-around lovely guy”.
2. For this article, we were very careful with the bios we wrote, and we took our cues from the bios written by the women themselves. To take the examples you used, Ann Handley’s website describes her as “a keynote speaker, mom, and writer” while Mari Smith’s Twitter bio says she’s a “Bubbly Scottish-Canadian!”.



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