Social Media Has Little Impact On Online Shopping

by Lori Taylor · 0 comments

social mediaResearch seems to indicate that social media does little to impact online buying habits. People buy what they want to buy regardless of who says what via their social media network. Of course all of this may change once Facebook rolls out its online coupon programs, “Facebook Deals.” When people begin to click the Like button and pass it around to their friends, maybe that will have some impact. With a user base of 500 million people and growing, Facebook now has the potential to force change in just about any pool in which it chooses to dip its toe.

A joint study by Forrester Research and GSI Commerce suggests that brands’ social media efforts might be a time of waste and money if measured in connected sales, Mashable reports.

Analyzing online shopping data from November and December of last year, the research firms found that less than two percent of orders could be traced back to social networks. They were slightly more effective for communicating short-term deals, with five to seven percent of buys being influenced by social media in that case.

Click here to read the entire article

Lori Taylor


Book Cover Test

How much money are you losing because of poor website design?

Conversions are where websites pay off. You must see your site as your laboratory! If you're a blogger might want to gain more subscribers. If you run an ecommerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take your job is to make it easy. Help them help you. This free report is the marketing glue you need to fix your funnel.

Leave a Comment

Previous post:

Next post: