10 Reasons Social Media Might Not Be for You

by Team Caffeine · 5 comments

Social Media Frustration

The social media revolution is turning the world upside down. Everything from business to politics to activism has been transformed by Twitter, Facebook, and social other networks.

Social media is everywhere – it seems almost inescapable.

But just because social networks are everywhere doesn’t mean they’re for everyone. Social might not be your cup of tea, and that’s okay. At least, it’s okay for now.

Chances are, over the next few years, most businesses won’t survive unless they embrace social media. So if social’s not for you, you should consider working with a social media consultant. There’s no shame in asking for help.

Let’s find out if you’re a social media person. Social media probably isn’t right for you if:

1. You Don’t Like Change

My grandfather took early retirement because his workplace was becoming computerized. He didn’t like the idea of learning how to use a computer, so he quit. That was the right decision for him.

Integrating social media into your daily life is a big change. If you’re someone who struggles with change, then social media probably isn’t right for you. This is especially the case as social networks are constantly changing. Even on a single network, such as Facebook, the features and functions can be radically different from one month to the next.

2. You Love Privacy

Using social media means sharing – whether that’s sharing curated content or details of your daily life.

Either way, you’ll be giving something of yourself and making it public.

If personal privacy matters to you, then social media isn’t going to slot neatly into your life.

3. You Believe You Know Best

You’ve succeeded in life so far trusting your instincts. You’re sure of yourself, and you know you’re always right. Does that sound like you?

These are qualities that can make for world-class business leaders (think Steve Jobs). But on social media, believing you’re always right is a flaw.

Being social is about meeting different people and listening to a wide range of perspectives. This is especially important when it comes to listening to your customers. If you believe you always know best, you’ll find it hard to keep your ears and your heart open to what others have to say.

4. You Have an Addictive Personality

Around 10% of people are particularly prone to addiction. For these people, addiction is hardwired in their brains. That’s why some heavy drinkers become alcoholics and others don’t. I’m not excusing addiction – you can fight addiction whatever your personality. But if you’ve got an addictive personality, you need to be extra careful.

Social media is addictive. Early research shows it’s more addictive than cigarettes. That means for people with addictive personalities, social media can end up taking over their lives. It’s a constant distraction.

Talking of distractions, social media is also not for you if…

5. You’re Easily Distracted

Do you find yourself checking your email every five minutes, hoping something new has come along? Or do you procrastinate on big work projects?

Social media is an extra distraction to add to your life. So if you’re prone to distraction, then Twitter and Facebook will only make things worse.

That said, there are tools and techniques you can use to manage your access to social media, so it’s possible to use social media without getting overly distracted.

6. You Believe Social Media Is Stupid

People hold their beliefs tightly. We see the world through the lens of what we hold to be true. If we discover evidence that contradicts our beliefs, we either ignore it or look for counter-evidence.

So if you believe social media is stupid, using social media is unlikely to change your beliefs. You’ll notice all the frustrating and bad things about social media instead of the good things.

Better to hire someone who believes in the power of social media to handle that side of things for you.

7. You Believe the World Should Be Completely Logical

If this is you, everything that defies logic frustrates you. Well, that’s fair enough, but you’ll wind up disappointed in life. Especially with social media. The internet isn’t logical. It’s messy and human.

Social media isn’t the place to divide up the world into neat little categories. Nor is it the place to act like a robot. To succeed on social media, you’ve got to be a human being. It’s about building relationships, which are rarely founded on logic.

8. You Find People Irritating

Are you a grumpy misanthrope? The person in the office everyone dreads? Do you long to disappear off to the mountains and be a hermit for the rest of your life?

We all find other people annoying from time to time. People hurt us, they let us down, they do things we don’t understand.

But if you’re someone who never understands other people and can’t see the world from other people’s point of views, then you should avoid social networking. It will only make you angry.

Also, you should probably learn to like people. It will make you a nicer person.

9. You’re Unwilling to Learn

If you know how to use a computer to browse the World Wide Web, then you’ll find social media a breeze. That is, as long as you’re willing to learn new things.

As I mentioned above, social media is constantly changing. To keep up, learning must be integral to your life. Social media isn’t really something you study. It’s more like driving a car – you learn by doing it, making mistakes along the way.

10. You’re in the Business of Secrets

Okay, this one’s tongue in cheek. But if it’s your job to keep things secure or secret, then social media is unlikely to ever be part of your job description. Unless you’re searching social networks for threats.

Whether you’re a spy, a private detective, or a security guard, you can probably get by without Twitter. In fact, you’re better off without it. It helps you maintain your cover.

Are you a Social Media Resister?

Did you resist using social media? Have you now taken the plunge? If so, what convinced you? If you’ve yet to start using social media, what’s holding you back? Let us know in the comments below.

Lori R Taylor is the founder and executive editor of Social Caffeine. In 2009 she started her own direct response focused social media agency, REV Media Marketing LLC, coining the phrase given by her young son, “You bring the rain, we’ll make it pour.” Follow Lori on Twitter.

David is our acting editor. He’s British, but we don’t hold that against him.

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{ 3 comments… read them below or add one }

Jerm May 8, 2014 at 12:16 am

Thanks for a great article. If I may add, social media simply detaches us from being social at all, replacing it with an illusion of being social. I recently posted a video I found on YouTube that talks about this, here’s the link on my blog: http://www.jermexpress.com/social-networking-isnt-so-social/

See you around! 🙂


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