Yeehaw Cowboy! The Ranch Hand Guide to Social Media

by Team Caffeine · 1 comment

Social Media Wild West

These days, the word “cowboy” is used to refer to someone who is reckless or careless. They do shoddy work.

P’shaw. You be pullin’ my donkey’s tail, right?

Partner, that’s a slangander of everything cowboy.

Don’t you savvy cowboy code? Come on out to the prairie, and see what it means to be a bona fide waddy.

And even if you’ve got a Facepage or a Tweeter file, you can follow this’un. Didn’t I hear someone say it was the new Wild West?

1. The Cowboy Must Never Shoot First

Keeping your shooters safe and holstered is your best bet. Because a hot-headed cowboy that shoots first ain’t no use on any ranch.

Same applies for your mouth and your fingers on them there computer keys. Got summin to say, then say it nice.

2. The Cowboy Must Never Go Back on His Word

No ropin’ in or cheatin’. If you say you’ll do it, do it. A cowboy’s word is his bond.

3. The Cowboy Must Always Tell the Truth

As we say out on the ranch, “Acknowledge the corn.” You might call it being authentic or owning up to your shortcomings. But whatever you wanna call it, split fair.

Elsewise, it’s the calaboose for you, and no cowboy likes a night in jail.

4. The Cowboy Must Help People in Distress

Yup, it’s a hero’s game. Coffee boilers need not apply. If you’re just gonna sit by the fire and leave those in trouble to fend for themselves, this ain’t the career for you.

Helping others isn’t just about being kind. It’s good for you, too. When you’ve got the right reputation, it rides with you across the plains.

5. The Cowboy Must Be a Good Worker

No slow pokes allowed. We’re not gonna carry you if you can’t pull your weight. This is a hard day’s work for any man. Promises of quick riches are all poppycock.

You want me to clean up that sposh? Here ’tis in plain man’s speak:

  1. Don’t lose your temper. When on Twitter or Facebook, if you don’t have anything nice to say, don’t say it.
  2. Be as good as your word. If you say you’ll do something, do it.
  3. Tell the truth. More than ever before, liars and cheaters will get called out. Every customer is watching. In any case, it’s the right thing to do.
  4. Be helpful! Answer questions. Share valuable content on your blog. By giving, you’ll receive.
  5. Social media is hard work. Yes, we’ve told you to do it in 15 minutes a day. But that only works if you focus.

Are you on your taps? Ready to ride? Then let ‘er rip. Yeehaw!

Lori R Taylor is the founder and executive editor of Social Caffeine. In 2009 she started her own direct response focused social media agency, REV Media Marketing LLC, coining the phrase given by her young son, “You bring the rain, we’ll make it pour.” Follow Lori on Twitter.

David is our acting editor. He’s British, but we don’t hold that against him.

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