Social Media Can Save Your Life

by Team Caffeine · 0 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietyMucho Importante!
Need more proof of the value of social media? The Red Cross and FEMA are teaming up with Facebook to find even better ways to help people communicate during emergencies. They were spurred to do this by the fact that people are flocking to social media during emergencies for the latest information. The idea is build upon the habits which people already are developing rather than trying to re-invent the wheel.

Re-Invent the Wheel?
Businesses do this all the time: Instead of using the habits people have already developed businesses often look at new and innovative ways for their customers to interact. This is great news for the people employed to build these networks, but this is bad news for the customers who have their own favorite ways of communicating. “Re-Inventing The Wheel” serves no real purpose when it comes to reaching existing your customer base. It just serves your own ends, which do not always mesh with the ends your customers have in mind.


Social media is the best communication tool. Period. Exclamation point. Never before in the history of the human race have so many people been connected so easily making social media the single most important communication tool in use today. This means, as a business owner, marketer or salesperson, you need to use social media, too. To avoid social media at this stage of the game would be like avoiding the use of the telephone or US mail.

If you want to reach people today, social media the way to do it. No matter what your message is.

Red Cross, FEMA and Facebook officials to discuss implications for the public and for emergency responders during Facebook Live Event

WASHINGTON, August, 22, 2011 /PRNewswire-USNewswire/ — The number of Americans who turn to the Internet, social media and mobile technologies during disasters is on the rise, a new American Red Cross study shows. And while people should still rely on 9-1-1 in emergency situations, researchers found that the majority of Americans feel they should also be able to receive timely assistance from local and national response agencies when they post messages in social media.


A Facebook Live event to announce the results of the second Red Cross survey of Americans’ use of social media and other technologies during disasters. Officials from the Red Cross, the Federal Emergency Management Agency (FEMA) and Facebook will also discuss the implications of the study and how both individuals and responders can make use of the Internet, social media and mobile technology in emergency situations. Media are welcome to view the Facebook Live event and submit questions on the Facebook platform.

WHO: Trevor Riggen, Senior Director of Disaster Services, American Red Cross; Craig Fugate, Administrator, Federal Emergency Management Agency; Brooke Oberwetter Associate Manager, Policy Communications.

Click here to read the entire press release.

Team Caffeine

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