Social Media And The Rise Of The “Button”

by Team Caffeine · 0 comments

lori r taylor, revmedimarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietyIt seems everyone has a button these days. Twitter, Facebook, FourSquare, StumpleUpon, Digg; you name the social networking site and they likely have a button.
Now, Meebo, a site meant to help you share your interesting online finds with other social networking sites, has its own button. In fact, the Meebo button is going to be popping up on more than 8,000 major web sites in the coming days.
Don’t be sorry if you haven’t heard of Meebo. They don’t have the 700 million users Facebook has, or the cache of Twitter, but they do have a great idea. In fact, as far as Silicon Valley start-ups go, Meebo is one of the most promising. They offer users a way to make the most of their entire social media network from one site. With some many social media networks to juggle, this is just the thing for folks looking to make the most of theirs.
It remains to be seen how well the new Meebo button will be embraced, but it’s definitely a step in the right direction.

Three years after launching the Meebo toolbar, which enables users to share content on other social media platforms like Facebook and Twitter, the company is rolling out its own sharing feature. Meebo’s “Check in” button will appear on 8,000 sites, including popular stops like, and

Launched last week, the button is a cross between Foursquare’s check-in feature for physical establishments and Twitter’s live feed function.

In an increasingly digital world, where the practice of sharing has exploded in popularity, the Meebo widget offers internet users another way to express themselves and connect with others. By clicking on the button, users who are signed up for Meebo’s free service can instantly alert others on the platform to what website or article they are reading. At the same time, publishers can see what kind of content is attracting users and offer targeted discounts.

It’s relatively new territory for the 6-year-old company, which is better known for creating a program that allows users to chat with friends on different instant messaging platforms — like Gmail, AIM and Apple Chat — all in one place. While the chat function has attracted 12 million active users, Meebo decided the toolbar had greater potential because it is viewable by 170 million people worldwide, company executives said.

“It’s about trying to solve a problem no one’s solving well,” said vice president Chris Eberle. “There weren’t, and still aren’t, easy ways for websites to enable sharing in a way that’s low maintenance.”

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Team Caffeine

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