It should come as no surprise that more and more small businesses are turning to social media as a means of marketing themselves to a wider audience. With social media you can reach hundreds of millions of people with just a click of a button–assuming of course you know how to use social media to its fullest potential. Sure, social media is relatively inexpensive and simple to use, it still needs a delicate touch and some knowledge of how best to put it to work for you. At least small businesses are taking notice of the trends and trying to jump on board the band wagon. That is more than I can say for traditional print media which still struggles to integrate social media into their business plan even as they continue to churn out stories about how important it is to business…
In a survey recently conducted by Webs, the popular, do-it-yourself solution for website creation, more than 77% of small business owners said they plan to spend more of their marketing budget on social media in 2011 than they did in 2010. This figure suggests that entrepreneurs have seen the power of social media and are intent on increasing their usage of it. Facebook was overwhelmingly the respondents’ favorite tool, with 68% indicating that it is the social media tool they use most for business.
Other key findings include:
Social media is widely used by small business: 69% of small business owners said they currently use social media (including Facebook, LinkedIn, Twitter, and blogs) at their companies. Of those that don’t currently use social media, 41% indicated they would in the next three months.
Small business owners are still learning how to use social media: 59% said that social media has either “not met” or only “slightly met” their expectations, and yet 77.5% of respondents plan to spend more on social media in 2011 than they did 2010. This suggests that entrepreneurs see the value of social media even as they strive to master its learning curve.
Too little time, not enough resources: 43% of small business owners surveyed indicated they have allocated only 0-10% of their marketing budgets to social media. Plus, 36.5% of the small business owners said they update their social media content only once a week or less.
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