SLAM: Coke Bridges The Gap With Offline And Online Happiness

by Lori Taylor · 1 comment

Thanks to my friends at Simply Zesty I watched an incredible new video from Coke.  (If you haven’t gone to Simply Zesty to sign up for their daily viral video you should! Niall, Lauren and their team do an outrageous job at their site and this is a great service!)

What makes this a grand slam for me is they have created a video highly branded with Coke and make it about feeling good, collaboration and all around fun – which is key to viral success.  By tying it into an offline experience of getting two cokes for the price of one out of a vending machine they hit this one out of the park!

GRAND SLAM all day every day!

If you were a local business such as a restaurant or a spa just think of the possibilities for your brand!  It’s one thing to give a 2 for 1 coupon which may or may not attract your best customer long term. But what about surprising a few guests with a 2 for 1 dessert at time of service?

Or when someone comes into your spa for a pedicure asking them to book their free manicure with pedi for next visit?

Or for my client Microcenter – they could offer a special at time of purchase.  Once you buy a specific item a trigger is set and the check out clerk can say, “Hey – congrats! You just “won” a free xyz as a thanks for buying item y.”

How many people do you think they’d tell?  A lot more than if you spend the money to send them a coupon, that’s for sure.  Make them feel special and they will think YOU are special.

Watch this short video and tell me what you could do with a similar concept?

(It doesn’t have to be as “big” as this – but I have a hallucination there is something similar you could do that you aren’t doing now.)



Lori Taylor


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{ 1 comment… read it below or add one }

Sally Jo May 4, 2011 at 1:33 pm

That looks like fun. When are we getting those machines over here in the states?


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