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Seven Crucial 2015 SM Marketing Industry Report Stats

by Jamie · 1 comment

The Social Media Marketing Report from Social Media Examiner is out and it reveals some interesting statistics, especially for B2B companies.

1. Visual Content is King

40% Of B2C Marketers Think Visual Content Is Important

B2B companies have moved away from featuring their physical products and embraced the concept of allowing visual content to tell the story of their brand. Check out RedBull’s Twitter feed and you won’t find pictures of RedBull cans, or even famous celebrities drinking RedBull. You’ll find high-energy action shots that show consumers what they can achieve with more energy. Consumers can imagine themselves in the shoes of a skier performing a 360-degree mid-air flip after guzzling a can of Red Bull. The images paint a visual picture of how Red Bull wants to portray its brand.

Visual Content

2. Selling to People Requires Evoking Emotion

People respond well to emotion. In fact, a study conducted between Motista and Google discovered:

On average, B2B customers are significantly more emotionally connected to their vendors and service providers than consumers.

And we know that the emotions of awe, anxiety and anger are more effective than sadness or empathy when it comes to engaging your audience.

3. Consumers Want Visual Content on Demand

HubSpot found that:

86% of [B2B] buyers expressed some level of desire to access interactive/visual content on demand.

Social Media platforms have gone visual and consumers expect to consume information 24/7 in easily accessible formats. No excuses. If your brand doesn’t deliver, you’ve lost their interest.

4. Videos Rule the Internet

KissMetrics found that consumers who watch videos are 144% more likely to buy than those who don’t.

Video Engagement

5. Consumers Want to Share Opinions, Experiences, and Information

Neil Patel’s QuickSprout studied tweets, they discovered that updates with questions were 21% more likely to be engaged with.

6. More Images Get Better Engagement

In studying over one million articles, it was found that using an image every 75-100 words was the sweet spot for engagement

IMages to Text Ratio7. ALL Social Media Updates Should Contain an Image

Social media posts with images get:

How will this year’s social media marketing industry report change the way you approach your social media campaigns in the second half of 2015?


Jamie Simmerman

Me in a nutshell: digital marketer, SEO copywriter, former RN, farm girl, dyslexia advocate, animal lover, and GeekGirl. I’ve been working with websites for ten years and enjoy learning and meeting new people.


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{ 1 comment… read it below or add one }

Michael LaRocca June 25, 2016 at 10:56 am

That’s nice, but there is a segment of us who prefer words. Know your niche and know your audience.


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