Apparently a few top brands are feeling the need to “refresh” their logo…question is, if it ain’t broke do you fix it?
Brands like the Gap and Starbucks who seem to be leading the pack in social media seem to be throwing caution to the wind and making it up as they go along. Or are they?
Does a logo matter?
I’ve certainly counseled many smaller clients to “let it go” as it certainly is a big rabbit hole for many teams and can cost way more than it needs to.
But a logo redesign? That’s going to cost you even if the customer loves it – and let’s get real, who really likes change after age 30? Unless you have a really good reason, such as a merger or buyout then I’m don’t agree this is money well spent, your thoughts?
Important corporate-branding news: Starbucks, the Reason America Is 15 Minutes Late for Work Every Day™, has redesigned its logo. Beginning in March, the recognizable green woodcut, once surrounded by the words “STARBUCKS COFFEE,” will stand alone. Good (?).
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