How to Start Product Marketing
There are plenty of great products floating around that have never seen the light of day because their inventor simply doesn’t have a product marketing plan. Without a defined plan to introduce your product to the public, all you will have is a gadget or widget that is designed in your garage and known only to you and a few friends.
The world of product marketing has changed considerably over the past few years, especially as far as the Internet is concerned. There was a time when the only way you could sell your product was by opening a store or selling your product on consignment to other stores. Now you can sell online in your own online store, though that is not always the best thing to do.
The first step in product marketing is usually to identify your competitors and then go back through history to see how they marketed their product. You might find that they made a few missteps along the way that you can learn from, or you may find that you can use a fast track that a competitor has already shown you.
You will then want to identify who your market is, and this is one area where many companies simply get it wrong. Not only do you need to know who your potential customers will be in terms of demographics, but you also need to understand how to reach them. With the Internet, reading a defined group of people is much easier, though you will still have trouble reaching people who are over the age of 50 or so.
Once you have figured out who your competition is, how they have succeeded or failed, and who you will be selling to, then you need to develop an advertising and marketing plan to find them and let them know what you’ve got.