Election 2012 is still more than a year away but already social media is playing a pivotal role. President Barack Obama has announced he will seek re-election and the Republicans are gearing up for a fight. Who will ultimately win the Republican nomination will likely be decided in the social media network long before anyone casts a vote.
Don’t believe me? Look how close Donald Trump came to winning over the nation of conservatives. Though he has no political experience and been involved in what some might call questionable business practices, he managed to rally a storm of supporters. Without doing much except calling Obama out for not producing a birth certificate.
Sarah Palin has a virtual army of supporters via her Facebook page and despite the fact she still seems ignorant of foreign policy and any but the most mundane political insights, she stands ready to should the burden of the Grand Ol’ Party in the battle with Obama.
Social media in the United States plays a pivotal role because it gives Americans what they all want: a voice. Social media is their way to be heard, to rise above the din and speak out and make the changes they want in their own lives.
Michael Duff, who blogs at “Internet Buzz,” breaks down all the leaders and how their social media stacks up against their competitors and Obama.
How do you see social media changing the political landscape in 2012?
Fox News held the first Republican presidential debate last week, introducing Americans to some of the lesser known candidates.
For most voters this was a non-event, as all the “major” candidates skipped it. It was a bigger deal on the Internet, as supporters of niche candidates finally got to see their guys on the national stage.
Heavy Internet users tend to be more radical than print or broadcast consumers, skewing even more radical than talk radio listeners or people who watch cable news. Political blogs lean harder to the right and left, pushing conservative voters in a libertarian direction and giving voice to progressives who think President Barack Obama is too moderate.
Candidates like Ron Paul and Dennis Kucinich are taken much more seriously on the Internet, where hardcore libertarians and radical progressives can swap YouTube videos and congregate on blogs.
Ideology runs purer and deeper out here, and that makes cyberspace a foreign country. Candidates visit when they need the votes, but none of them really live here.
Curious to see how the 2012 candidates were coping with the Internet, I decided to collect a little data. I looked up the primary accounts for each candidate on Twitter and Facebook and wrote down the number of followers.
How much money are you losing because of poor website design?
Conversions are where websites pay off. You must see your site as your laboratory! If you're a blogger might want to gain more subscribers. If you run an ecommerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take your job is to make it easy. Help them help you. This free report is the marketing glue you need to fix your funnel.