Thanks to HubSpot for the infographic.

I was talking to an editor the other day about TV shows. He told me a story about how he used to race home to turn on Batman every week because it was his favorite show. But one day, he turned on the tube and there was no Batman. In its place, was a new show about three stooges and their antics. He was devastated. It wasn’t that the Stooges were awful, he never watched long enough to find out that day. He was EXPECTING Batman, and was seriously disappointed to not have his expectations met. To this day, he still refuses to watch the Three Stooges.

Expectations are everything.

That’s a lesson we’d do well to keep in mind while dealing with consumers.



The Social Media Marketing Report from Social Media Examiner is out and it reveals some interesting statistics, especially for B2B companies.

1. Visual Content is King

40% Of B2C Marketers Think Visual Content Is Important

B2B companies have moved away from featuring their physical products and embraced the concept of allowing visual content to tell the story of their brand. Check out RedBull’s Twitter feed and you won’t find pictures of RedBull cans, or even famous celebrities drinking RedBull. You’ll find high-energy action shots that show consumers what they can achieve with more energy. Consumers can imagine themselves in the shoes of a skier performing a 360-degree mid-air flip after guzzling a can of Red Bull. The images paint a visual picture of how Red Bull wants to portray its brand.

Visual Content

2. Selling to People Requires Evoking Emotion

People respond well to emotion. In fact, a study conducted between Motista and Google discovered:

On average, B2B customers are significantly more emotionally connected to their vendors and service providers than consumers.

And we know that the emotions of awe, anxiety and anger are more effective than sadness or empathy when it comes to engaging your audience.

3. Consumers Want Visual Content on Demand

HubSpot found that:

86% of [B2B] buyers expressed some level of desire to access interactive/visual content on demand.

Social Media platforms have gone visual and consumers expect to consume information 24/7 in easily accessible formats. No excuses. If your brand doesn’t deliver, you’ve lost their interest.

4. Videos Rule the Internet

KissMetrics found that consumers who watch videos are 144% more likely to buy than those who don’t.

Video Engagement

5. Consumers Want to Share Opinions, Experiences, and Information

Neil Patel’s QuickSprout studied tweets, they discovered that updates with questions were 21% more likely to be engaged with.

6. More Images Get Better Engagement

In studying over one million articles, it was found that using an image every 75-100 words was the sweet spot for engagement

IMages to Text Ratio7. ALL Social Media Updates Should Contain an Image

Social media posts with images get:

How will this year’s social media marketing industry report change the way you approach your social media campaigns in the second half of 2015?