No Excuses. Social Media on a Shoestring Budget

by Team Caffeine · 2 comments


The smaller your brand, the more help social media will be to your business.

It’s basically free advertising – the only cost being the time you invest in updating your Twitter and Facebook feeds. Plus, you get to talk directly to your customers.

The only problem is that time is a valuable commodity, especially in small teams. You’ve all got a ton of work to do, and it can feel like you’re treading water day after day.

Small businesses don’t always have the budget to hire someone to manage their social media accounts for them.

The good news is, not every business needs a social media manager.

If you co-ordinate things right, you can get all your employees involved in social marketing. That way, you can share the load. What’s more, with everyone on board, you’re all learning the mindset of what it takes to engage with customers. That can only be a good thing.

So how can you make it work, without breaking the bank in terms of time and money?

  • Get Those in the Know to Do the Training. Rather than hiring an outside trainer, – who will probably just show your team the basics of how to sign up to Twitter and post a tweet – ask a social media savvy member of your team to lead the training. Give them the time they need to research and prepare. Chances are, they’ll improve their own skills by teaching others.
  • Make the team aware of the content you need for curating. An effective social media strategy is mainly about sharing good content, and if you’re working on a budget, you don’t even need to create your own content. Instead, you can curate content to share. To make sure you’re finding the best content possible, get the eyes and ears of all your team on board. Any time they read anything interesting, ask them to share it on your social media feed. Alternatively, have a GMail account your team can send articles to.
  • Come up with ideas for engaging customers together. Get everyone on board with your social media strategy by giving them the opportunity to have their say. Your team members will come up with ideas you would never have thought of on their own. Plus, by taking their contributions into account, you’re getting them to invest in the process, so they’ll have a stake in the outcome.
  • Schedule updates. Scheduling updates is probably the easiest way to save time. To make sure your social media updates have a consistent voice, you can delegate this task to one of your team. We’ve got a full article on scheduling here.
  • Allocate responsibility for replying to social media enquiries. The better you are at social media, the more customers will engage with you, and the more work you’ll create for your business. It’s best to reply to comments from customers as soon as you can. Assign the task of replying across your team, with a different team member responsible for replying each day. This will spread the load and will keep all your team updated on what your customers are saying online.
  • Share the results of your social campaigns with everyone. First, make sure you’re tracking your metrics. Then keep your team updated on what’s going on, even if the results aren’t as good as you hoped. If you’ve struggled to get the results you wanted, go back to the table as a team to come up with new ideas

Lori R Taylor is the founder and executive editor of Social Caffeine. In 2009 she started her own direct response focused social media agency, REV Media Marketing LLC, coining the phrase given by her young son, “You bring the rain, we’ll make it pour.” Follow Lori on Twitter.

David is our acting editor. He’s British, but we don’t hold that against him.

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{ 2 comments… read them below or add one }

Digital Insights November 1, 2013 at 2:44 am

This is a great article for small businesses venturing into social media, scheduling updates is a great way to save time, plus it helps to connect as well!


David Masters March 24, 2014 at 6:42 am

That’s very true! Thanks for stopping by and leaving a comment.


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