Make Your Social Media Mobile
If you are looking to grow your already successful social media network or want to reach a new audience, then you should be looking at the way mobile users are interacting with their social media networks.
Mobile use among social media users is growing exponentially. With a plethora of mobile devices such as smartphones and tablet computers now flooding the market, there are more and more options for people to log in to their favorite social media networks while they are on the go. There are also more open Wi-Fi networks available for people to use and more social media sites taking advantage of this growing interest in mobile access to them.
If your company is looking to broaden its reach and make itself available to more users then the mobile market is where you should be looking to grow.
First, be certain your web site is optimized for mobile users.
Second, look at using existing social media sites which are already established in the mobile market. Sites like Foursquare can help you encourage visitors to walk through your door. Facebook Places is also a good option for bringing in mobile customers.
Third, consider a micro-blogging platform like Tumblr, Twitter or Posterous to enable your employees to post messages while they are on-the-go. The mobile craze in social media use works both ways. Making it a part of what your company does every day will help your employees better understand how the services work and how your customers might like to interact with them.
More than Half of Mobile Social Networkers Access Sites on a Near Daily Basis
In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 percent from the previous year. Nearly 40 million U.S. mobile users, more than half of the mobile social media audience, access these sites almost every day, demonstrating the importance of this activity to people’s daily routines.
Research also indicated that although more people accessed these sites via their mobile browser, the social networking app audience grew five times faster in the past year. While the mobile browsing social networking audience grew 24 percent to 42.3 million users in the past year, the mobile social networking app audience surged 126 percent to 38.5 million….
70 Percent of Mobile Social Networkers Posted a Status Update While on Their Mobile Device
Understanding how mobile users interact with social media is important for brands looking to engage with on-the-go consumers. comScore recently released new social media metrics through its MobiLens service, offering deeper insights into mobile consumers’ social media activities. Of those accessing social networking sites or blogs on their mobile device in August 2011, 80.3 percent read posts from people known personally, while 69.5 percent posted status updates while on their mobile device.
Mobile social networkers also were likely to interact with brands on these sites with more than half (52.9 percent) reading posts from organizations/brands/events. One in three mobile social networkers received a coupon/offer/deal, with one in four (27.7 percent) clicking on an ad while on a social networking site.
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