4 Measly Medieval Ways to Enrich Your Content

by Team Caffeine · 0 comments

Content Marketing

Looking for strategies to improve your content? We’ve put together some historical inspiration. These are proven techniques with a medieval twist. And they’re not at all measly, we promise.

Note to historians: This is a strictly non-historical guide, rooted in the popular imagination of some of the things that might have happened in the Middle Ages. However, if you would like to create a historically accurate guide to social media, let us know! Send us the link, or contact us and we’ll take a look.

1. Feed the Masses

According to legend, a French princess once said, “Let them eat cake” when she discovered that the peasants had no bread.

While the remark probably wasn’t all that helpful to the starving peasants, it’s a pretty good content strategy.

Cake is a lot tastier than bread. In other words, always give the best you’ve got when you’re creating content. Make everything top quality.

How can you mix up the perfect cake recipe? Find out what the taste buds of your audience are craving! Head over to Google Analytics, and see which search terms are bringing the most traffic to your site. Write more content targeted at these search terms. Voila, cake.

2. Pay Tribute to the King

We live in enlightened times, when few countries have royal families with any real power.

But chances are, there will be people in powerful positions who could help your business (common parlance for such people is “influencers“).

To get the attention of influencers, pay tribute to them. Write a blog post about them or something they’ve done. Then publish your work, and send them a tweet about it.

3. Illuminate Your Meaning

Not many people could read in the Middle Ages, so many books were picture books. These were called illuminated manuscripts because the pictures helped readers understand what was going on. Pictures are shortcuts to meaning, and they create light bulb moments.

People haven’t changed much. Even today, we prefer pictures to words. So make sure you always illuminate your content with relevant images.

4. Suggest Your Authority

No, I don’t recommend you start strutting around Twitter or Facebook saying, “I’m the boss around here” (even if you are the person who’s in charge). That’s not suggesting your authority. It’s being a jerk.

Back in medieval times, books suggested their authority through grand, ornate letters. The bigger, bolder, and more intricate the lettering of your book, the more likely that people would believe you. Don’t panic, you don’t need to go out and learn calligraphy! But you can suggest your authority by making sure your social media biographies are filled out and by having a picture of yourself on your profile.

You can also suggest your authority by the words you use. Your choice of language can show whether you’re “in” or “out.”

Lori R Taylor is the founder and executive editor of Social Caffeine. In 2009 she started her own direct response focused social media agency, REV Media Marketing LLC, coining the phrase given by her young son, “You bring the rain, we’ll make it pour.” Follow Lori on Twitter.

David is our acting editor. He’s British, but we don’t hold that against him.

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