Mashable Makes Social Media Sense

by Team Caffeine · 0 comments

lori r taylor, revmediamarketing, social media, social media marketing, branding, product branding, networking, oneclicksocietyThe folks at Mashable have made a fine living breaking down the latest social media stories and explaining why they should matter to the rest of us.

In the meantime we (as consumers) have been devouring every new social media app, web site and service that has come along. Well, almost every one.

What matters is that sites like Mashable can help us find our way through the confusing and fast growing, ever-changing, social media industry. Every week, sometimes every day, major news in the social media industry threatens to change everything we’d just finished learning.

Remember, making the best sue of social media doesn’t mean understanding all the technical aspects of every social media site. It simply means understanding that social media marketing is an important part of any marketing campaign, and integrating it into your existing marketing efforts will likely pay big dividends.

If you are lost on the specifics, sites like Mashable, and professional social media marketers (like myself and Lori Taylor) can help you find your way.

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes on three particular stories of interest today.

Gunman Takes to Facebook During Standoff

During a 16-hour standoff with SWAT teams Wednesday, a Salt Lake City man holding a woman hostage updated Facebook with status updates and pictures of the incident.

Winklevoss Twins Drop Facebook Case

After years of litigation and multiple appeals, Tyler and Cameron Winklevoss have decided to take their cash and end their judicial crusade against Facebook and Mark Zuckerberg.

AmEx Users Get Discounts for Checking In on Foursquare

American Express will begin offering discounts to cardholders when they check in on Foursquare at certain shops and restaurants in what is the social network’s largest partnership to date.

Further News

Hulu Plus is now available on six Android devices: the Nexus One, Nexus S, HTC Inspire 4G, Motorola Droid II, Motorola Droid X and Motorola Atrix.

Click here for the rest of the daily social media news from

Team Caffeine

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