Do You Need a Marketing Logo?
If you are new in business or even if you have been in business for a while and are just looking for a way to attract new customers, you will find that spending the time and money on the development of a proper marketing logo may be one of the best things that you ever do. A good logo can sell your product even when you aren’t trying to, and will be recognizable all over the world.
If you think of some of the world’s most recognizable logos, from Coca-Cola to McDonald’s, Starbucks to Wal-Mart, you might not understand quite how important these logos are to the company because they are so ingrained in our popular culture. You know the red color and the fanciful type of the Coke logo, and you know that when you see red and yellow together in an arch that it is McDonald’s and good French fries will follow.
The green circle of Starbucks is what people look for when they want coffee, and if they want anything else, then they just look for those big block letters of Wal-Mart. The truth is that a good marketing logo is much more than just a font choice or a color. It is a combination of these and much more. The way in which the logo is used, its size, what background colors it is used on, and the amount of white space around it all are part of making a recognizable and memorable logo.
If you are in business, designing and positioning your marketing logo are integral parts of your marketing development plan. This is one area that can really make or break your business, so although it may seem pricy to spend money on a few letters, those letters could very well be the face of your business for years to come.