When it comes to launching a new web site everything comes down to knowing the specific details of who is visiting your web site and why. This information is only available if you properly install analytics tools to help you analyze traffic. But this is hardly the only tool you need to make your new web site launch successful. In fact, there are a host of important tools that can mean the difference between a “launch” and a “successful launch.”
He Knows What He Is Talking About
As the creator of SEOmoz, a web traffic tool, Rand Fishkin knows a thing or two about proper SEO and launching successful web sites. In his latest post, “Launching a New Website: 18 Steps To Successful Metrics & Marketing” lays out some simple, very specific steps, to making your web site launch seamless and successful.
It’s Not Rocket Science
These are not complicated, tech-heavy solutions that you will need a computer science degree to understand. No. In fact, most of these tips utilize simple tools and common sense thinking. It’s all about having all your ducks in a row before you launch. This way, as your traffic builds, your network is in place to help you leverage the results you want from it without sacrificing time better spent on your next project!
The process of launching a new website is, for many entrepreneurs, bloggers and business owners, an uncertain and scary prospect. This is often due to both unanswered questions and incomplete knowledge of which questions to ask. In this post, I’ll give my best recommendations for launching a new site from a marketing and metrics setup perspective. This won’t just help with SEO, but on traffic generation, accessibility, and your ability to measure and improve everything about your site.
#1 – Install Visitor Analytics
Nothing can be improved that is not tracked. Keeping these immortal words of wisdom in mind, get your pages firing analytics code before your first visitor. Google Analytics is the obvious choice, and customization options abound (for most sites more advanced than a basic blog, I’d highly recommend at least using first-touch attribution).
Google analytics, or any other package (see some alternatives here), needs to be placed on every page of your site and verified. Do yourself a favor and install in a template file you can be sure is on every page (e.g. footer.php). GA’s instructions will indicate that placing the code at the top of the page is key, but I’m generally in favor of leaving it at the bottom to help page load time for visitors (though the new asynchronous GA code is pretty fast).
#2 – Set Up Google & Bing Webmaster Tools Accounts
Both Google & Bing have webmaster tools programs that monitor data about your site and message it back to you through online interfaces. This is the heartbeat of your site from the search engines’ perspective and for that reason, it’s wise to stay on top of the data they share.
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