Today it’s Facebook and Twitter, but that won’t always be the case. In the future those looking to capitalize on the popularity of ever expanding social media networks might be using different platforms altogether. Who knows? The fact is, however, today the big players are definitely Facebook and Twitter. In fact, Facebook is still closing in on 1 BILLION users. They just crossed the 700 million mark and show no signs of stopping any time soon. That’s more users than most countries have citizens. Only a fool would ignore that sort of audience.
So, are Facebook and Twitter the only social media networks worth investing in? No. But should ignore them? Definitely not.
As a small business owner, we’re consistently encouraged to set up a Facebook and Twitter profile, and given these social media sites are two of the most widely used social media networks, we don’t disagree. With 61% of respondents from a PEW Research Center 2010 study confirming they conduct some form of social networking online, business owners are wise to incorporate social media, a relatively cost-effective marketing tool, into their arsenal. However, ‘some form of social networking’ is a key phrase when looking at this stat as it implies there are different forms of social networking to choose from beyond Facebook and Twitter.
It’s easy to get caught up in the term ‘social media’ and link it primarily to sites such as FaceBook and Twitter. However, as a business owner, it’s important to realize there’s a lot more to social media than just these two interfaces. In fact, a June 2010 study by Leadforce1 showed that LinkedIn drives the most referrals to B2B sites with 17,618 leads. Many likely haven’t even heard of the #2 and #3 rankings with Reddit driving 11,968 and Dzone 8478 leads respectively. Twitter and Facebook came in a distant #4 and #5 with 6170 and 4465 B2B leads respectively. Stubleupon, Squidoo and Delicious (in order of ranking) were also included in the survey with a total B2B lead generation of 5,328.
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