If Content Is King, Then Context Is Queen, How Relevant Is Your Content?

by Lori · 0 comments

Social media marketing is always about “them”, not you.  The key to getting them interested in what you have to say is to give them something of value.

For example, I had a health insurance client who couldn’t understand why they couldn’t build a community around health insurance.  (Isn’t it obvious?)

So to draw a crowd, we focused on their targeted demographic and created a lifestyle blog to give them tips for health and wellness each and every day. Their readership tripled in just a few short weeks, putting them on the path to branding them as someone who puts the consumer first.  This has driven more traffic to their products and services than their traditional insurance articles, building a true community around their brand and what they stand for in the minds of the consumer.

There are a lot of reviews of this book out already and for good reason reason. Companies see the growing value of content marketing but don’t have the expertise in execution.  This is one of those books destined to get dog eared, marked up and put to good use.

Here’s the short version of my recommendation for Content Rules:

Read more here...

Book Cover Test

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